Yellow Bird Project (often abbreviated YBP) is a company that collaborates with indie bands to raise money for charity, primarily through the sale of T-shirts. They approach indie bands, asking them to choose a charity and submit an original design. Each design is then printed onto T-shirts and sold exclusively through the YBP website to raise money for the charity of the artist's choosing. Some of the bands which they have collaborated with include Andrew Bird, Bloc Party, Bon Iver, Broken Social Scene, Devendra Banhart, and The National.[1] Over the years, the company has diversified to include book publishing, album releases and film projects.
In 2016, UK based charity Trekstock took over the management of the project, enabling all funds to be raised for one cause—young adults living with cancer.[2] As part of the move, the project was rebranded to Merch for Good by Trekstock.
^"Charity T-Shirts: Bon Iver, The National, Of Montreal, Rilo Kiley, Bloc Party, The Shins". Yellow Bird Project. Retrieved 2014-08-14.
^Riley, Jack (2009-01-07). "Yellow Bird Project: Harnessing indie power to help those in need" (PDF). The Independent. Retrieved 2011-03-24.
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