Wroe Alderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century[1] and the "father of modern marketing".[2]
^Jones, D. G. B. and Shaw, E. H., (2003) A History of Marketing Thought, in the Handbook of Marketing, ed. Wertz, B. and Wensley, R.
^Eric H. Shaw, William Lazer, Stephen F. Pirog III (2007) Wroe Alderson: father of modern marketing. European Business Review, Volume 19, Issue: 6, Pages: 440 – 451, Emerald Group Publishing Limited. ISSN 0955-534X. doi:10.1108/09555340710830091
WroeAlderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century and the "father of...
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