Worldwide Day of Play is an annual event on the Nickelodeon cable channel,[1] designed to encourage children and parents to turn off the television and play together, especially outdoors. The yearly event officially began on October 2, 2004, and has been broadcast on all of Paramount-owned, kid-aimed channels: Nickelodeon, Nick GAS (until 2007), Nick Jr. Channel and TeenNick (both formerly known as Noggin and The N), Nicktoons, and NickMusic. The event was designed as a finale for Nick's six-month-long Let's Just Play campaign. In addition, Nick.com would also have special features for children to learn how to stay active and healthy.
Since the late 2000s, an international edition of the event has also been broadcast on its versions in Germany, Benelux, Greece, Poland and Russia.[2][3][4]
The latest event was held on September 30, 2023, following a four-year hiatus.[5]
^"Kid Reporter Covers 'Worldwide Day Of Play'". NPR. September 26, 2009. ProQuest 189904280. Retrieved June 15, 2022.
^"Buitenspeeldag 2010". Stichting Adverteerdersjury Nederland (in Dutch). Retrieved 2019-06-18.
^"H Nickelodeon - Day Of Play 2016 ήρθε στην Ελλάδα!" [Day of Play 2016 comes to Greece!]. Nickelodeon.gr (in Greek). 2016-06-04. Retrieved 2019-06-18.
^"Nickelodeon и "Ростелеком" устраивают "День, когда пора играть!"" [Nickelodeon and Rostelecom organize a Day of Play!]. Elle Girl (in Russian). 2014-08-21.
^"NICKELODEON ANNOUNCES RETURN OF ITS ANNUAL WORLDWIDE DAY OF PLAY, IN PARTNERSHIP WITH THE ASSOCIATION OF CHILDREN'S MUSEUMS WITH EVENTS TO TAKE PLACE ON SATURDAY, SEPT. 30". Paramount Press Express. 13 September 2023.
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