Not to be confused with World Sport Group plc, the parent company of World Sport Group from 2001 to 2002.
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World Sport Group Holdings
Trade name
World Sport Group
Company type
subsidiary
Industry
Sports Marketing
Predecessor
AFC Marketing Limited
Founded
1992 in Hong Kong (as AFC Marketing)
Founder
Seamus O'Brien
Defunct
2015
Successor
Lagardère Sports and Entertainment (2015-2020) Sportfive (2020-present)
Headquarters
Singapore (general office)
Tortola, BVI (registered office)
Services
Sports marketing, sports events, sport sponsorship
Owner
H.I.G. Capital
Parent
Sportfive
Subsidiaries
Sports Marketing & Management
Website
wsgworld.com
Headquartered in Singapore, World Sport Group was a sports marketing, event management and media company in Asia, with a roster of golf, association football and cricket events. World Sport Group manages almost 600 days of sports events annually, across more than 30 countries in the region. In 2015 it was merged into the Lagardère Sports and Entertainment division of Lagardère Group (which was the parent company from 2008 to 2020), renamed as Lagardère Sports Asia.[1]
World Sport Group was the exclusive marketing partner of the Asian Football Confederation (AFC), the ASEAN Football Federation (AFF), and a major stake-holder in Asian golf as organizers of the Barclays Singapore Open and the ASEAN Tour. The Group also managed global cricket player Sachin Tendulkar and had formed a partnership with the Board of Control for Cricket in India (BCCI) for the ground and title naming rights for the Indian National Team's domestic matches. In partnership with Sony Corporation, the Group was awarded the global media rights for the Indian Premier League (IPL), the Twenty20 cricket competition. The 10-year deal was valued at over US$1.6 billion.[citation needed]
The Group was also a member of the Singapore Sports Hub Consortium, the group that won the bid in 2018 to build, operate and manage a sports, entertainment and lifestyle hub in Singapore that was due for completion in 2011.[citation needed]
With the sale of Lagardère Sports to H.I.G. Capital, World Sport Group assets are now managed by revived Sportfive.
^"Lagardère Unlimited rebrands to Lagardère Sports and Entertainment". Lagardère Group. 15 September 2015. Retrieved 9 January 2017.
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first recognized it as a sport in 1963. It became an Olympic sport in 1984, with an individual all-around event. The group all-around competition was...
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