Photo of Wise Company 1925 storeSketch of Wise Company 1925 storeLong Beach in 1930. The Wise Company 1929 store can be seen at the left border, almost at the bottom. It has unadorned square edges topped by two square towers.
The Wise Company (stylized The Wise Co., a.k.a. The Wise Store) was a department store in Long Beach, California founded in the early 1900s by W. H. ("Herb") Wise.
In 1894 Wise opened a grocery store at Cherry Ave. and Third Street in Long Beach. On July 28, 1902, he opened "The Cash Store" grocery in 27-by-75-foot (2,200 sq ft (200 m2)) quarters that W. H. Wise rented for $30/month at Pine and First street (later the site of the Bank of Italy). Wise offered the first grocery delivery by motor vehicle in Southern California, an early Oldsmobile "one-lunger".[1] Wise added dry goods to his assortment, then removed groceries to deal exclusively in dry goods.
It moved to successively larger quarters: in 1906 to 333 Pine between Third and Fourth (later home to a Woolworth store).[2] The Cash Store Co. added linens and furniture to its lines. In 1911, Wise moved to a larger location again, this time to Broadway west of Pine, where it would do business until December 2, 1925. In 1915 Wise doubled the size of the 1911 store.[3]
^"Pioneer Delivery Truck". Press-Telegram. 3 December 1925. p. 32. Retrieved 4 December 2023.
^"New Home of Cash Store Company on Pine Avenue near Third Street". Press-Telegram. 10 February 1906. p. 1. Retrieved 21 March 2024.
^"Business Grows from Small Beginning". Press-Telegram. 3 December 1925. p. 28. Retrieved 4 December 2023.
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