Wide Area Telephone Service (WATS) was a flat-rate long-distance service for customer dial-type telecommunications in the service areas of the North American Numbering Plan (NANP).
The service was between a given customer phone (also known as a "station") and stations within specified geographic rate areas, employing a single telephone line between the customer location and the serving central office. Each access line could be arranged for outward (OUT-WATS) or inward (IN-WATS) service, or both.[1]
WATS was introduced by the Bell System in 1961 as a long-distance flat-rate plan by which a business could obtain a special line with an included number of hours ('measured time' or 'full-time') of long-distance calling to a specified area.[2][3] These lines were most often connected to private branch exchanges in large businesses. WATS lines were the basis for the first direct-dial toll-free 1-800-numbers (intrastate in 1966,[4] interstate in 1967); by 1976, WATS brought AT&T Corporation a billion dollars in annual revenue ($5.35 billion in 2023 dollars)
For outbound calls, the 1984 AT&T divestiture brought multiple competitors offering similar services using standard business telephone lines; the special WATS line was ultimately supplanted by other flat-rate offerings. The requirement that an inbound toll-free number terminate at a special WATS line or fixed-rate service was also rendered obsolete by the 1980s due to intelligent network capability and technological improvement in the 800-service. A toll-free number may now terminate at a T-carrier line, at any standard local telephone number or at one of multiple destinations based on time of day, call origin, cost or other factors.
^ This article incorporates public domain material from Federal Standard 1037C. General Services Administration. Archived from the original on 2022-01-22.
^AT&T (1974) Events in Telephone History
^Alan Stone (Jan 1, 1997). How America Got On-line: Politics, Markets, and the Revolution in Telecommunications. M.E. Sharpe. p. 70. Retrieved 2013-10-31.
^"What's InWATS?". Traverse City Record-Eagle (advertisement). Traverse City, Michigan. April 13, 1966. p. 28. What's INWATS? An easier way for out-of-town customers to place their business with you! INWATS stands for Inward Wide Area Telephone Service. It lets selected customers call your company Long Distance with no cost to them. INWATS provides you with incoming telephone service from areas which you have selected. It automatically reverses the Long Distance charges so that you, instead of your customer, pay the toll. New, advanced telephone switching equipment makes sure only calls from these preselected areas are accepted toll-free. This service will increase the incentive of your present customers to do more business with you, and will help attract new customers, too. For details about how INWATS can serve you, call the Michigan Bell Business Office and ask for a Communications Consultant. Michigan Bell - Part of the Nationwide Bell System
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