Single by Anirudh Ravichander (composer) and Dhanush (singer)
from the album 3
Language
Tamil
English
Released
16 November 2011
Recorded
2011
Studio
AM Studios, Chennai
Length
4:08
Label
Sony Music
Composer(s)
Anirudh Ravichander
Lyricist(s)
Dhanush
Producer(s)
Anirudh Ravichander
Music video
"Why This Kolaveri Di" on YouTube
"Why This Kolaveri Di" (transl. Why this murderous rage, Girl?) is a song from the soundtrack of the 2012 Tamil psychological thriller film 3, starring Dhanush and Shruthi Hassan. The song is written and sung by Dhanush, and composed by Anirudh Ravichander.
The song was officially released on 16 November 2011 and instantly became popular on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics.[a][2] Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia.[3][4][5][6] Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" Gold Medal award and "Trending" silver medal award for receiving many hits in a short time. Following its huge success and nationwide popularity, Dhanush, the singer of the original track, was invited by then-Prime Minister Manmohan Singh as a "Guest of Honour".[7][8]
^Jackson, Jose (30 November 2011). "Nonsensical, Semi-English Music Video Goes Viral in India". Time.
^Marur, Deeksha (21 November 2011). "Kolaveri Di goes viral". Times of India. Retrieved 21 November 2011.
^"Kolaveri is the most searched video". The Times of India. 21 November 2011. Archived from the original on 10 November 2013. Retrieved 23 November 2011.
^"Danush's '3 - Why this kolaveri di' a smashing hit — Video". KollyInsider. 19 November 2011. Retrieved 19 November 2011.
^Ramadurai, Charukesi (24 November 2011). "Tamil 'nonsense' film song goes viral in India". BBC News. BBC. Retrieved 10 December 2011.
^"Here's how the Kolaveri Di song happened!". Rediff.com. 28 November 2011. Retrieved 28 December 2011.
^"Kolaveri bags YouTube Gold Award", Shows Bollywood website, 7 December 2011
^"Kolaveri bags YouTube Gold Award". Sify. 7 December 2011. Archived from the original on 8 December 2011. Retrieved 7 December 2011.
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