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White fonting is the practice of inserting hidden keywords into the body of an electronic document, in order to influence the actions of a search program reviewing that document. The name white fonting comes from the practice of adding keywords to a webpage, using a white font on a white background, in an effort to hide the additional keywords from sight.
White fonting can be used as a search engine optimization (SEO) technique in webpages, by inserting the same keyword multiple times, to create a higher ranking in search engine results where Keyword density is a factor.[1] White fonting can also add unrelated, but often searched, keywords to a webpage in order to gain additional traffic.
White fonting is considered to be an unethical search engine optimization technique, because pages containing white fonting are not indexed and ranked on the basis of page content viewable by human readers. Sites perceived to contain hidden text and links that are deceptive in intent, may be removed from search engine listings such as Google, and will not appear in search results pages.[2]
White fonting can also be used to boost the visibility of other electronic documents evaluated by search engines or automated tracking software, such as resumes or reports.
^Southern, Matt G. (December 15, 2021). "Keyword Density: Is It A Google Ranking Factor?". Search Engine Journal. Retrieved 2022-12-09.
^"Hidden text and links - Search Console Help". www.google.com. Retrieved 2018-06-21.
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have blue background and whitefont. Police vehicles have red font. Kosovo Security Force has dark green background and yellow font, letters "FSK", a three-digit...
Unicode characters. Systems that do not offer a fallback font typically display black or white rectangles, question marks, the Unicode Replacement Character...
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"Wisconsin" in all capital letters above and "1848" below the seal in a bold whitefont. On the top of the coat of arms, there is a badger, and the state motto...
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contain four numbers and/or letters. The number plates have a blue font on a white background and have the coat of arms of Monaco on the left side with...
of electric vehicles and electric motorcycles. These place will have a whitefont on a green background. The reason behind this is to help in identifying...
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title cards were also changed. A pink title card with the name written in whitefont was used instead. Debuting on CBS' Saturday morning schedule on September...
point replacing the "I" in a jumbled whitefont surrounded by a thick black border, as well as a smaller white border around that, and Talbott's signature...
display vehicle registration plates. Maldivian license plates always had whitefont on a black base. Until 1984, they showed a number with up to four digits...
simply as 'Budgen', a progression from 'Budgen & Co. Ltd.', in a unique whitefont on the orange background. A distinctive logo was also used for the 'Budgen'...
operated by the White Star Line. List of Cunard Line ships "SV White Star (+1883)". Wrecksite.eu. Retrieved 26 May 2022. Haws, Duncan (1990). White Star Line...
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