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Wheaties
Bowl of Wheaties cereal with milk
Product type
Breakfast cereal
Owner
General Mills
Country
United States
Introduced
1924; 100 years ago (1924)
Markets
United States
Tagline
"The breakfast of Champions"
Website
wheaties.com
Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.[1]
^Ament, Phil (2007). "Wheaties Cereal History". The Great Idea Finder. ideafinder.com. Archived from the original on May 3, 2019. Retrieved January 6, 2011.
band awards him "a case of Wheaties". Eaties For Wheaties The Breakfast of Champions You Better Eat Your WheatiesWheaties radio broadcasting in the 1930s...
Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties...
in December 1926, for Wheaties cereal. Have you tried Wheaties? They're whole wheat with all of the bran. Won't you try Wheaties? For wheat is the best...
female athlete to be pictured on the front of a Wheaties box, and General Mills stated that Wheaties sales improved after her appearance. In 2019, Retton...
General Mills, the maker of Wheaties, had engaged in deceptive advertising in its campaign that featured Jenner. Jenner liked Wheaties and ate the breakfast...
as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other...
the front of Wheaties cereal boxes in 1958 (though not the first depicted on all parts of the packaging), and also was the first Wheaties spokesman, setting...
and Tares created the Wheaties and Tareific awards, picking up where the Niblets left off. Wheat and Tares discontinued the Wheaties and Tareific awards...
"Yes, I am" guy. Other major commercial credits for Jemison included a Wheaties commercial with basketball star Michael Jordan and an appearance alongside...
In 2020, Brooks co-starred opposite Tony Hale in the comedy film Eat Wheaties!. In 2021 she played gospel singer Mahalia Jackson in the made-for-television...
frustrating day, Connie writes a complaint letter to General Mills about the Wheaties she ate being stale, and soon, she receives a coupon for a free box of...
Frozen II Guard, Northuldra Leader, Arendellian Soldier Voice 2020 Eat Wheaties! Dave Lambert 2021 Raya and the Last Dragon Tuk Tuk Voice Playing God Ben...
General Mills, which had used the melody with various lyrics to promote Wheaties for more than 40 years. The film was nominated for seven Academy Awards...
Coca-Cola, Chevrolet, Gatorade, McDonald's, Ball Park Franks, Rayovac, Wheaties, Hanes, and MCI. Jordan has had a long relationship with Gatorade, appearing...
started his business career with General Mills as a brand manager for Wheaties. In 1971, he joined PepsiCo to help market Funyuns. He later served as...
Sports Illustrated cover appearance Utah Sports Hall of Fame inductee Wheaties cereal box appearance List of Pennsylvania State University Olympians Aleksandr...
pressure cooker for rolling and then dried in an electric oven. By 1925, Wheaties had become the "Breakfast of Champions". In 1928, four milling companies...
company's move into the breakfast cereal business with the introduction of Wheaties. The company's research campus is named The James Ford Bell Technical Center...
Wilson was announced as the next athlete to appear on the cover of the Wheaties cereal box. In August 2019, Wilson and Ciara announced that they had joined...
most notably Mary Lou Retton. In 2016, Louganis was pictured on boxes of Wheaties cereal, where prominent American athletes are famously featured, as part...
jokingly stated that she should win the Heisman Trophy. She was featured on a Wheaties cereal box, the company stating that she was chosen because she is an inspiration...
Netflix's The Ranch, a comedy series. In 2020, she started the film Eat Wheaties!. She is set to star the horror movie The Cellar, Bandit and the comedy...
National Sambo Team. He is the First Sambo wrestler to be featured on Wheaties (Wheaties Energy Crunch). In January 1975, he was awarded a wrestling scholarship...
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