Global InformationWeeble information
Weebles is a range of children's roly-poly toys that was introduced in 1971 by the US toy company Hasbro and currently marketed under their Playskool brand. They are egg-shaped, so tipping one causes a weight located at the bottom-center to be raised. Once released, the Weeble is restored by gravity to an upright position. Weebles have been designed with a variety of shapes, including some designed to look like people or animals.
The catchphrase "Weebles wobble, but they don't fall down" was used in advertising during their rise in popularity in the 1970s and during successive relaunches in the early 2000s. The line was coined by advertising executive J. Mitchell Reed in his Madison Ave Office.
The Weebles 1971–2011 Price Guide and Index lists and shows every Weeble model made over the preceding 40 years. There are 116 Weebles in total (83 regular; 21 peelable; 12 tumbling) including all egg-shaped sizes and variations made during 1971–1983. In 2011 Hasbro started making a new line of larger egg-shaped Weebles and had produced 42 new Weebles by July 2011.
A wide range of accessories was available for the Weebles, including vehicles, buildings and furniture. Some sets had themes, such as the Weebles circus set.
In the United Kingdom, Weebles were manufactured and marketed by Airfix under licence from 1973 until Airfix's collapse in 1981.[1]
In 2023, PlayMonster acquired an international licence from Hasbro to manufacture and sell Weebles.[2]
- ^ Ward, Arthur (2013). The Other Side Of Airfix: Sixty Years of Toys, Games & Crafts. Pen and Sword. ISBN 978-1-4738-2231-3. Retrieved 26 December 2020.
- ^ https://kidscreen.com/2023/03/29/playmonster-weebles-and-wobbles-into-new-licenses/