"We Bring Good Things to Life" was an advertising slogan used by General Electric between 1979 and 2003.[1] It was designed by the advertising firm BBDO led by project manager Richard Costello, who would later go on to become head of advertising at General Electric. The slogan was designed to highlight the diversity of the products and services the company offered. The slogan, after its many appearances in GE advertising, was responsible for increased popularity and a new image for the company. General Electrics pushed out this marketing campaign spending a billion dollars in adverting. The "We Bring Good Things to Life" focused mainly on General Electric's appliances and lighting fixtures.[2]
In 2001 Jack Welch retired with GE with its worth at 505 billion dollars and was replaced by Jefferey Immelt as chief executive director, who in January of 2003 changed the slogan to "Imagination at Work", ending the "We Bring Good Things to Life campaign."[3]
^"GE Drops Its Slogan". Forbes.
^"General Electric Co. | Encyclopedia.com". www.encyclopedia.com. Retrieved 2023-11-21.
^"General Electric Co. | Encyclopedia.com". www.encyclopedia.com. Retrieved 2023-10-31.
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