WKD, pronounced as Wicked, is a brand of alcopop produced by Beverage Brands. It is sold and heavily marketed in the United Kingdom and Ireland with the slogan ‘Have you got a WKD (for "wicked") side?’, and also in many countries in mainland Europe. AC Nielsen ranked it as the number-one UK ready to drink (RTD) alcopop in 2006.[1] In December 2014 to comply with alcohol tax laws and to minimise future tax increases, “Alcoholic Mix WKD” replaced the old “Original WKD”, and the old Original Mix is now no longer available in both the UK and Ireland. The small change to the alcohol element of the WKD was not intended to change the taste of the product and still contains triple distilled vodka. In addition, it contains an alternative alcohol base (not wine) to minimise tax. The actual recipe remains unchanged.[citation needed]
The WKD bottling facility in Ayrshire, Scotland closed in November 2022 due to rising costs.[2]
^"WKD surges to become no. 1 RTD brand". Beverage Brands / AC Nielson. Retrieved 18 January 2008.
^Maeve McTaggart (1 November 2022). "UK bottling factory to stop producing WKD due to rising costs". Sunday World.
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