Visit Indonesia Year was a New Order Indonesia inaugurated series of years of promoting Indonesia to the world tourism industry.[1] It was considered as part of the Visit Indonesia Decade.[2] The Years were announced by Suharto at the beginning of each year during his time in power, and it was his presidential decisions that made the operation of the years function within the governmental process. As part of the 1994–1995 - 1999–2000 five-year plan, the government set a target of 6.5 million foreign tourists, bringing in US$9 billion in foreign exchange, with 84.2 million domestic tourists spending Rp9 trillion. It was hoped that tourism would generate 900,000 new jobs.[3]
The first year was the Visit Indonesia Year 1991.[4] The last major campaign was Visit Indonesia Year 2008 that launched to commemorate 100 years of Indonesian National Awakening in 1908. In January 2011, the "Visit Indonesia" branding was discontinued and changed to the “Wonderful Indonesia” campaign.[5]
^Parpostel Annual Report 1992 ISBN 979-8280-00-8 page 31
^Presidential Decree Number 60/1992 dated October 21, 1992 regarding Visit Indonesia Decade - op.cit. p.31
^Indonesia 1999: An Official Handbook pp. 65, 174, Department of Information, Republic of Indonesia.
^Presidential Decree Number 3/1989 regarding Visit Indonesia Year 1991 - op.cit.p.31
^Erwida Maulia (January 6, 2011). "Tourism Ministry set to launch 'Wonderful Indonesia' campaign". The Jakarta Post. Archived from the original on March 12, 2014. Retrieved March 12, 2014.
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