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Virtual Brokers information


CI Direct Trading (formerly Virtual Brokers)
Company typePrivate
IndustryFinancial services
Founded2009
FateRebranded to CI
SuccessorCI Direct Trading
HeadquartersToronto, Ontario, Canada
ServicesBrokerage firm
Stock broker
Electronic trading platform
ParentCI Investment Services Inc.
Websitewww.cidirecttrading.com

CI Direct Trading, a division of CI Investment Services Inc., is an online brokerage firm that provides an electronic trading platform to trade financial assets.[1] The company is headquartered in Toronto, Canada and provides trade execution services for various financial instruments such as stocks, bonds, options, exchange-traded fund (ETF) and mutual funds.[2]

Trade orders performed on CI Direct Trading's electronic trading platform are executed by parent company broker-dealer CI Investment Services Inc.[3]

CI Direct Trading's parent company CI Investment Services Inc. is a subsidiary of investment management firm CI Financial.[1]

  1. ^ a b O'Hara, Clare (8 September 2017). "CI Financial buys Virtual Brokers parent BBS". The Globe and Mail. Retrieved 2020-12-26.
  2. ^ "Innovative Online Investment Broker", Canadian Business Journal, December 26, 2011
  3. ^ "BBS Securities Rebrands as CI Investment Services". Newswire. 6 November 2020. Retrieved 2020-12-27.

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