Victory in the long war ultimately depends on strategic communication by the United States and its international partners. Effective communication must build and maintain credibility and trust with friends and foes alike, through an emphasis consistency, veracity and transparency both in words and deeds. Such credibility is essential in building trusted networks that counter ideological support for terrorism
—Quadrennial Defense Review Report 2006 [1]
Strategic Communication is the "coordinated actions, messages, images, and other forms of signaling or engagement intended to inform, influence, or persuade selected audiences in support of national objectives."[2] There is often debate and discussion concerning what makes strategic communication. Regarding definition, psychological operations, public or civil affairs, information operations and public diplomacy are seemingly the least contested components of U.S. strategic communication.[3] With those components, the most important factor that separates strategic communication from other types of communication is the synchronization and coordination of U.S. efforts. For example, in the National Strategy for Public Diplomacy and Strategic Communication, all strategic communication efforts activities should:[4]
underscore our commitment to freedom, human rights and the dignity and equality of every human being;
reach out to those who share our ideals;
support those who struggle for freedom and democracy; and
counter those who espouse ideologies of hate and oppression
Strategic communication can be a major tool against adversaries that threaten values supported by the United States. U.S. strategic communication promotes democratization and good governance.[4] It proved vital in winning the Cold War. In the 21st Century, it is critical in countering the radical ideologies of the Islamic Republic of Iran, the Muslim Brotherhood, al- Qaeda and other extremist organizations.[5][6][7]
^"Quadrennial Defense Review Reports 2006" (PDF). Retrieved 14 November 2012.
^Paul, Christopher (2011). Strategic Communication. Praeger. p. 17. ISBN 978-0-313-38640-4.
^Paul, Christopher (2011). Strategic Communication. Praeger. ISBN 978-0-313-38640-4.
^ ab"U.S. National Strategy for Public Diplomacy and Strategic Communication" (PDF). Retrieved 13 November 2012.
^Kamolnick, Paul. "Delegitimizing al-Qaeda" (PDF). Retrieved 14 November 2012.
^"Organizing for a Strategic Ideas Campaign to Counter Ideological Challenges to U.S. National Security" (PDF). Retrieved 14 November 2012.
^Judy, Michael. "The Muslim Brotherhood and the Threat to U.S. National Security" (PDF). Archived from the original on 30 January 2013. Retrieved 1 November 2023.{{cite web}}: CS1 maint: unfit URL (link)
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