Twitter Amplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013.[1] The product gives broadcasters the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or post-roll advertisements.[2] It is Twitter's major initiative in social television, designed to enhance the user experience with premium and timely TV highlights, enable broadcasters to reach new audiences and provide brands with a cross-platform tool for reaching the social conversation around major events.[3]
Twitter Amplify allows the social network to profit further from the growth in digital video advertising, which is growing many times faster than TV, search, and most other digital ad markets. Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013, while TV ad revenue will decline by nearly 3% per year during the same time period.[4] Analysis by Credit Suisse puts the average cost per thousand impressions (CPM) for a digital video advertisement at $24.60 rising up to $32.80 for those with interactive ad units or mobile formats – versus $2.66 for display formats.[5]
^Indvik, Lauren (May 23, 2013). "Twitter Amplify Will Bring Sponsored Video Clips to Your Feed". Mashable. Retrieved May 25, 2014.
^Lunden, Ingrid (May 23, 2013). "Twitter Launches TV Ad Targeting, Twitter Amplify For Real-Time Videos In Stream". TechCrunch. Retrieved May 25, 2014.
^Summers, Nick (May 23, 2013). "Twitter Amplify launches with more than a dozen new partners to create 'social TV' via in-tweet clips". The Next Web. Retrieved May 31, 2014.
^Hoezel, Mark (August 19, 2014). "Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets". Business Insider. Retrieved October 31, 2014.
^Kenneth Olmstead, Amy Mitchell, Jesse Holcomb and Nancy Vogt (March 22, 2014). "The Digital Video Advertising Market". Pew Research. Retrieved October 31, 2014.{{cite news}}: CS1 maint: multiple names: authors list (link)
TwitterAmplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013. The product gives broadcasters...
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