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Tru Kids information


Tru Kids, Inc.
Trade name
Tru Kids Brands
FormerlyGeoffrey LLC (2018–2019)
Company typePrivate
IndustryRetail
PredecessorToys "R" Us, Inc.
FoundedJanuary 20, 2019; 5 years ago (2019-01-20)
Headquarters
Parsippany-Troy Hills, New Jersey
,
US
Area served
Worldwide (licensing)
Key people
  • Yehuda Shmidman (CEO, WHP Global) Richard Barry (CEO emeritus), Matt Finigan (CFO, Treasurer)
  • Jean-Daniel Gatignol (senior vice president, "R" consumer brands)
Brands
  • Toys "R" Us
  • Babies "R" Us
  • Kids "R" Us
  • Geoffrey's Toy Box
OwnerWHP Global (controlling owner)

Solus Asset Management

Ares Management
ParentWHP Global
Subsidiaries
  • Toys "R" Us
  • Babies "R" Us
Websitetrukidsbrands.com

Tru Kids, Inc. (/tru/; doing business as Tru Kids Brands) is an American retail and licensing company that operates the Toys "R" Us locations in the United States. Although they only operate locations in the United States, they own the Toys R Us brand internationally (except in Canada). It was established on January 20, 2019 after its lenders cancelled the bankruptcy auction and took over the Toys "R" Us intellectual property in October 2018.[1]

  1. ^ Morgan, Blake. "Toys 'R' Us Is Making A Comeback As Tru Kids -- With A Modern Customer Approach". Forbes. Retrieved February 13, 2019.

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sitcom Honey, I Shrunk the Kids: The TV Show. The following years, Frigon guest-starred on Higher Ground, First Wave, The 4400, Tru Calling, The Dead Zone...

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contract role on Guiding Light, and appeared on primetime shows, including Tru Calling. In 2005, Bomer made his film debut in the thriller Flightplan, then...

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British Army officer Richard Barry, an American businessman, founder of Tru Kids, Inc Rick Barry (born 1944), American basketball player Rich Barry (1940–2021)...

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which lasted two seasons on TruTV. In 2015, Fowler produced and starred in his debut comedy special, "Give 'Em Hell, Kid", that he licensed to Showtime...

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