Triple M Gippsland (official callsign: 3SEA) is a commercial radio station owned and operated by Southern Cross Austereo as part of the Triple M network. The station is broadcast to townships in the Gippsland region of Victoria from studios in Traralgon.
The station commenced broadcasting in 2002 as 94.3 Sea FM as a supplementary license to 3GG. On 4 July 2005, the station relaunched as Star FM in line with Macquarie Regional RadioWorks' other Victorian stations, retaining its contemporary hit radio music format.[2] On 15 December 2016, the station was again relaunched as Hit Gippsland.[3]
On 20 July 2020, the station flipped formats to mainstream rock as Triple M. Networked programming, including Carrie & Tommy and Hughesy & Kate were replaced by that of the Triple M network.[4] Despite being part of the Hit Network, the station had previously broadcast Triple M AFL coverage as the only Southern Cross Austereo-owned station in the Gippsland region.
In 2023 Triple M relocated its broadcasting operations to studios in Traralgon. The studio on Coonoc road is shared with ACE Radio's TRFM and Gippsland Gold as well as Southern Cross 10.
^Radio and television broadcasting stations: Internet edition(PDF). Australian Communications & Media Authority. October 2019. pp. 25, 71, 138.
^"Gippsland's new STAR". Radioinfo. 1 July 2005. Retrieved 20 July 2020.
^"SCA to rebrand regional to Hit and Triple M". Radio Today (Australia). 20 September 2016.
^"SCA moves Hit Dubbo & Hit Gippsland to Triple M Network". Radio Today (Australia). 14 July 2020. Retrieved 20 July 2020.
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