Trade Gothic is a sans-serif typeface designed in 1948 by Jackson Burke (1908–1975), who continued to work on further style-weight combinations, eventually 14 in all, until 1960, while he was director of type development for Linotype in the US. The family includes three weights and three widths.[1]
Like many gothic fonts of the nineteenth and early twentieth centuries, Trade Gothic is more irregular than many other sans-serif families that came later, especially later ones like Helvetica and Univers. This variety is often popular with designers who feel that it creates a more characterful effect. Its complex history has left it with several unexpected features; for instance, in some digital releases, the default bold weight is more condensed than the regular weight, the opposite of the norm, with a wider bold offered as an alternative.
^Tselentis, Jason; Haley, Allan; Poulin, Richard; Tony Seddon; Gerry Leonidas; Ina Saltz; Kathryn Henderson; Tyler Alterman (2012-02-01). Typography, Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of Typography. Rockport Publishers. p. 180. ISBN 9781592537020. Retrieved 4 December 2012.
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