This article is about the key finder. For the police dog, see Trakr.
TrackR
Company type
Private
Founded
2009; 15 years ago (2009)
Founders
Chris Herbert Christian Smith
Headquarters
Santa Barbara, California, U.S.
Website
thetrackr.com
TrackR was a commercial key finder that assisted in the tracking of lost belongings and devices.[1] Trackr was produced by the company Phone Halo[2] and was inspired by the founders' losing their keys on a beach during a surfing trip.[3]
The founders of Phone Halo began working on TrackR in 2009. In 2010, they founded the company and launched the product.[4]
In Winter 2018, TrackR rebranded itself to Adero, as part of changing its focus to other uses for its tracking technology, taking TrackR beyond the Bluetooth fobs that had been the core of its service.[5] TrackR shut down its services and removed its apps in August 2021.[6]
^"TrackR Bravo". PCMag.
^Gibbs, Mark (12 November 2013). "Phone Halo's TrackR devices make it harder to lose your stuff". NetworkWorld.
^Horvath, Balint (2017-08-16). "How a hardware startup's product goes viral, with Christian Smith of TrackR, USA". The Hardware Entrepreneur. Retrieved 2017-09-08.
^"Download. Attach. Find. Keep track of everything with TrackR". TrackR.
^"TrackR is rebranding to Adero as it looks beyond small devices to track lost items". TechCrunch. 19 October 2018. Retrieved 2018-12-18.
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