The Toyota Aqua (Japanese: トヨタ・アクア, Hepburn: Toyota Akua) is a full hybrid electric subcompact/supermini hatchback (B-segment) manufactured and marketed by Toyota since 2011. The nameplate is exclusive to the Japanese domestic market, as the vehicle was exported to overseas markets as the Prius c, leveraging the popularity of the Prius hybrid car nameplate and marketed as the smaller alternative to the Prius liftback.
The Aqua is considered the most successful nameplate launch in Japan in the last 20 years.[2] As of January 2017[update], the Aqua/Prius c is the second highest-selling Toyota hybrid model after the regular Prius, with 1,380,100 units sold worldwide. Japan as Aqua's market leader has sold 1,154,500 units of the model through January 2017.[3] The Aqua was the best-selling (non-kei) car in Japan for three years in a row, from 2013 to 2015.[4][5][6]
The name Aqua means 'water' in Latin. The name was meant to associate the car with an "image of clean transparency" and "something that is universally cherished".[7]
^"Affiliates (Toyota wholly-owned subsidiaries)-Toyota Motor East Japan, Inc". Toyota. 2012. Retrieved 20 July 2021.
^Mat Gasnier (12 January 2013). "Japan Full Year 2012: All-new Toyota Aqua tickles Prius". Best Selling Cars Blog. Retrieved 30 March 2013.
^"Worldwide Sales of Toyota Hybrids Surpass 10 Million Units" (Press release). Toyota City, Japan: Toyota. 14 January 2017. Retrieved 15 January 2017. This latest milestone of 10 million units was achieved just nine months after total sales reached 9 million units at the end of April 2016.The Prius family accounts for 61% of Toyota's total global cumulative hybrid car sales: 6.115 million units, consisting of Prius liftback: 3.9846 million; Aqua, Prius c: 1.3801 million; Prius α, Prius v, Prius +: 614,700; and Prius PHV: 79,300.
^Henk Bekker (8 January 2015). "2014 (Full Year) Japan: Best-Selling Car Models". Best Selling Cars. Retrieved 23 January 2015.
^Bekker, Henk (8 January 2016). "2015 (Full Year) Japan: : 30 Best-Selling Car Models". Best Selling Cars. Retrieved 24 May 2016.
^Gasnier, Mat (17 January 2017). "Japan Full Year 2016: Toyota Prius returns to #1 spot after 3 year-hiatus". Best Selling Cars Blog. Retrieved 26 February 2017.
^"TMC Launches 'Aqua' in Japan | Toyota | Global Newsroom". Toyota Motor Corporation Official Global Website. 26 December 2011. Retrieved 18 July 2021.
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