1988; 36 years ago (1988), in Montreal, Quebec, Canada
Defunct
2007 (2007), in New York City, New York, United States
Key people
Isaac Perlmutter Avi Arad (toy designer)
Products
Games, toys and children's vehicles; dolls and stuffed toys
Owner
Marvel Entertainment Group
Toy Biz, Inc. (later known as Marvel Toys) was a toy manufacturer, originally founded in Montreal, Quebec as Charan Toys. The company is best known for holding the Marvel Comics toy license from 1990 to 2006.
In 1993, Marvel Entertainment Group acquired in a minority stake in Toy Biz.[1] In 1998, Toy Biz merged with Marvel Entertainment Group to bring it out of bankruptcy, with the two merged companies becoming Marvel Enterprises. Toy Biz would continue as the name of its toy manufacturing division.
In 2005, the division would start to use the name Marvel Toys, as well as Toy Biz, to reflect the Marvel Cinematic Universe.[2] In January 2006, Hasbro acquired the Marvel Comics toy license, to release its first products in January 2007. The division attempted to continue with non-Marvel licenses, but became in inactive by fall 2007.[3][4]
^"Toy Biz, Inc. -- Company History". fundinguniverse.com. Retrieved 12 April 2011.
^"Archives". Los Angeles Times. Retrieved 2022-02-25.
^"Marvel Toys - Home". 2007-10-31. Archived from the original on 31 October 2007. Retrieved 2022-02-25.
^"Complete List of Marvel Legends Action Figures". www.toyhollywood.com. Retrieved 2023-06-21.
ToyBiz, Inc. (later known as Marvel Toys) was a toy manufacturer, originally founded in Montreal, Quebec as Charan Toys. The company is best known for...
New York City, formed by the merger of Marvel Entertainment Group and ToyBiz. The company has been a wholly owned subsidiary of The Walt Disney Company...
figure line based on the characters of Marvel Comics, initially produced by ToyBiz, then by Hasbro. This line is in the 6-inch (150 mm) scale, with spin-off...
including Revco drug stores, Coleco Entertainment, Remington, and ToyBiz/Marvel Toys. He is the former chairman and CEO of Marvel Entertainment. He has...
is an Israeli-American film producer who became the CEO of the company ToyBiz in the 1990s and soon afterward became the chief creative officer of Marvel...
motorized dinosaurs. ToyBiz v. United States (2003), which determined that action figures of certain superheroes are legally toys, not dolls Celebrity...
folded, DC Comics granted the license to the up-and-coming toy company, ToyBiz, in 1989. ToyBiz first produced figures for the Batman movie tie-in, then...
TNA issued a press release stating it had signed a master toy license agreement with ToyBiz, with various action figures and playsets releasing between...
not intended for release. Following a deal between MEG and ToyBiz in 1993, Avi Arad of ToyBiz was named president and CEO of both the Marvel Films division...
figures or models. These include, but are not limited to, ToyBiz, Palisades Toys, NECA, and Hot Toys. Tokyo Marui also produced replicas of the guns used...
in ToyBiz's "Marvel OverPower Card Game – PowerSurge Invincibles" toyline. 1996: Ben Reilly as Spider-Man received an action figure from ToyBiz. 1997:...
figure line based on the characters of Marvel Comics, initially produced by ToyBiz, then by Hasbro. This line is in the 6-inch (150 mm) scale, with spin-off...
The series was created by Diane Eskenazi (Golden Films) and Avi Arad (ToyBiz chairman, CEO and the founder of Marvel Studios) who were also executive...
different Shrinky Dinks toy activity and creativity kits. 1997 - ToyBiz acquires Colorforms. 1998 - University Games acquires ToyBiz. 2000 - Colorforms listed...
line was originally developed by DST in 2002 with Marvel Comics' toy division, ToyBiz, as a specialty-market counterpart to the larger company's mass-market...
highest-selling and most popular of toys that ToyBiz produced from the movie license. Realizing their broader appeal, ToyBiz produced a number of runs both...
the role of Jon Arbuckle). ToyFare featured mail-away offers for exclusive merchandise. At first it largely offered ToyBiz figures that had been repainted...
Estrela Batman figure was a repainted Super Powers with the ToyBiz card. Coinciding with ToyBiz's line, Ertl produced the DC Comics Superheroes miniature...
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