The Toda Embroidery, also locally known as "pukhoor",[1] is an art work among the Toda pastoral people of Nilgiris, in Tamil Nadu, made exclusively by their women.[1] The embroidery, which has a fine finish, appears like a woven cloth[2] but is made with use of red and black threads with a white cotton cloth background. Both sides of the embroidered fabric are usable and the Toda people are proud of this heritage. Both men and women adorn themselves with the embroidered cloaks and shawls.[2][3]
This handicraft product is listed as a geographically tagged product[4] and is protected under the Geographical Indications of Goods (Registration & Protection) Act (GI Act) 1999 of the Government of India. It was registered by the Controller General of Patents Designs and Trademarks under the title "Toda Embroidery" and recorded at GI Application number 135 under Class 24, Class 25, and Class 26 as Textiles and Textile Goods, clothing, and Embroidery, respectively, in March 2013. A certificate of the GI registration was formally presented to the community leaders in June 2013. This was first initiated in 2008 and the agencies who supported this registration are the Toda Nalavaazhvu Sangam, Keystone Foundation, and Poompuhar.[2][4][5]
^ abcCite error: The named reference Muthukumaraswamy was invoked but never defined (see the help page).
^ abc"Journal 29 – Controller General of Patents, Designs, and Trade Marks" (PDF). Controller General of Patents Designs and Trademarks. 19 March 2009. pp. 107–117. Archived from the original (PDF) on 4 March 2016. Retrieved 31 January 2016.
^"Toda man". On Line Gallery of British Library. 1871. Retrieved 31 January 2016.
^ abRadhakrishnan, D. (28 March 2013). "Toda embroidery gets GI status". The Hindu. Retrieved 31 January 2016.
^"GI certificate for Toda embroidery formally handed over to tribals". The Hindu. 15 June 2013. Retrieved 31 January 2016.
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