Three Horses Beer (better known locally as THB) is a pale lager that has been brewed by Star Breweries of Madagascar since 1958. It is the highest-selling beer in Madagascar and has been described as emblematic of the country. THB is sold nationwide and, since 2005, has been exported to such markets as France, Reunion Island, Comoros, and Mayotte. The Malagasy beer is produced at two breweries in Madagascar, the first centrally located in Antsirabe and the other in the northern city of Antsiranana. THB Pilsener, the most common variant of THB, has a light taste and is produced from mostly local barley, corn, and hops. Star Breweries also produces THB Fresh (a shandy with less than 1% alcohol), THB Special (6.2% alcohol), and THB Lite (1% alcohol). Recent investments in Star Brewery infrastructure have allowed a 20% increase in production since 2011.
After advertising alcohol in the media was banned under former President of Madagascar Marc Ravalomanana, Star Breweries has increasingly promoted THB through unconventional means. These have included sponsoring the THB Champions League, Madagascar's national football championship, and holding annual beer festivals. In addition, THB is a regular sponsor of local musicians through major annual festivals and tours. Star Breweries has also hired musicians to perform in music videos created to promote the beer. In 2014 the THB label was significantly redesigned, and in 2015, a new slogan, "THB eo foana e!" ("THB always!"), was promoted alongside the beer's longstanding trademark Soa Ny Fiarahantsika ("The Pleasure of Being Together"). Malagasy musical stars and other public figures regularly promote the beer.
ThreeHorsesBeer (better known locally as THB) is a pale lager that has been brewed by Star Breweries of Madagascar since 1958. It is the highest-selling...
"Beer for My Horses" is a song recorded by American country music artists Toby Keith and Willie Nelson. It was written by Keith and Scotty Emerick for...
Red HorseBeer is an extra-strong lager brewed by San Miguel Brewery that originated in the Philippines. Red Horse is the first extra-strong beer brand...
football league in Madagascar. Prior to 2019, it was known as the ThreeHorsesBeer-sponsored THB Champions League. The highest scoring football match...
code: THB) THB (comics), and the character Tri-Hydro Bi-Oxygenate ThreeHorsesBeer of Madagascar Toronto, Hamilton and Buffalo Railway reporting mark...
Quality Selections (2012), organized by Monde Selection. ThreeHorsesbeer is the national beer in Madagascar. Brasserie Star brews it. It is colloquially...
Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filtered beer, available on draft and in bottles and cans...
Three Little Beers is a 1935 short subject directed by Del Lord starring American slapstick comedy team The Three Stooges (Moe Howard, Larry Fine and...
teas, and alcoholic drinks such as rum, wine, and beer. ThreeHorsesBeer is the most popular beer on the island and is considered emblematic of Madagascar...
Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are several "hitches" or teams of horses, that travel...
Flavored Beer (3% ABV) Cerveza Negra (San Miguel Dark Beer) (5% ABV) Red HorseBeer (San Miguel strong beer) (6.9% ABV) Branded as "San Mig" San Mig Light (5%...
Bavarian: Wiesn, Oktobafest) is the world's largest Volksfest, featuring a beer festival and a travelling carnival, and is held annually in Munich, Bavaria...
table, but can also be played one-vs-one. There are three distinct attributes which define a beer die thrower: offense, defense, and stamina. A good offensive...
England, by George and Ernest Adnams. It produces cask ale and bottled beers. Annual production is around 85,000 barrels. In 2010, the company established...
dapple-grey shire horses. Rather than being show horses, they are among the last active dray horses in the world; they deliver beer around the town of...
The London Beer Flood was an accident at Meux & Co's Horse Shoe Brewery, London, on 17 October 1814. It took place when one of the 22-foot-tall (6.7 m)...
Beer glassware comprise vessels made of glass, designed or commonly used for serving and drinking beer. Styles of glassware vary in accord with national...
populations live in the wild as feral horses. These feral populations are not true wild horses, which are horses that never have been domesticated and...
Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth internationally in per capita beer consumption...
October 2003 with the consolidation of 58 beer and spirits businesses, among them Chang beer, second in the beer market after Singha. ThaiBev brands include...
was sometimes credited as Jacqueline Baer. Beer's father was "a well-known writer and owner of a large horse farm." Her formal education came at a convent...
produced for local consumption and limited export. The local pilsner, ThreeHorsesBeer, is popular and ubiquitous. Wine is produced in the southern highlands...
Ricky Ann Lauren (née Loew-Beer; born June 15, 1943[citation needed]), is an American author, artist, photographer, and psychotherapist, and the wife of...
clattering of horses hooves along the cobbled streets. The majority of these were work horses. Stable lads would lead the Thwaites horses out of the stables...
attracts the Kentucky Derby winner, some of the other horses that ran in the Derby, and often a few horses that did not start in the Derby. The Preakness is...
plant horse chestnut trees, which have spreading, dense canopies but shallow roots which would not intrude on the caverns. The practice of serving beer at...
as the Stooges' official theme song) 10 Hoi Polloi (August 29) 11 Three Little Beers (November 28) 12 Ants in the Pantry (February 6) 13 Movie Maniacs...
raiders in what is now Great Britain riding horses similar in appearance to the modern Jutland. Some of those horses may have been left behind, contributing...
Bridges. He co-starred with comedian Rodney Carrington in the 2008 film Beer for My Horses, inspired by his song of the same name. In all, Keith released 19...
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