This Is Show Business is an American variety television program that was broadcast first on CBS and later on NBC beginning July 15, 1949, and ending September 11, 1956.[1] It was CBS-TV's first regular series broadcast live from coast to coast. It was originally titled This Is Broadway.
^Brooks, Tim; Marsh, Earle F. (2009). The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present. Random House Publishing Group. p. 1384. ISBN 978-0-307-48320-1. Retrieved January 25, 2022.
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