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German-born American economist
Theodore Levitt
Born
March 1, 1925
Vollmerz, Main-Kinzig-Kreis, Germany
Died
June 28, 2006
Belmont, Massachusetts, U.S.
Alma mater
Antioch College Ohio State University
Occupation
Economist
Employer
Harvard Business School
Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".[1]
^Levitt, T (1983) The Marketing Imagination, New York: Free Press.
TheodoreLevitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of...
Myopia" by TheodoreLevitt and "Barriers and Gateways to Communication" by Carl R. Rogers and Fritz J. Roethlisberger. In the 1980s, TheodoreLevitt became...
author of Freakonomics TheodoreLevitt (1925–2006), American business theorist; coined the term "marketing myopia" Toby Levitt (1908–1958), South African-born...
television advertising pioneer Rosser Reeves of Ted Bates & Company. TheodoreLevitt, a professor at Harvard Business School, suggested that, "Differentiation...
a product or good, rather than just trying to sell their products. TheodoreLevitt postulated that a myopic culture would lead a business to fall due...
towards abortion" In 2003, Theodore Joyce argued that legalized abortion had little impact on crime, contradicting Donohue and Levitt's results. In 2004, the...
Keller (2005) Marketing Management, 12th edition, ISBN 81-203-2799-3 . TheodoreLevitt (May–June 1983) "The Globalization of Markets", Harvard Business Review...
William Jaird Levitt (February 11, 1907 – January 28, 1994) was an American real-estate developer and housing pioneer. As president of Levitt & Sons, he...
customer who defined what business the organization was in. In 1960 TheodoreLevitt argued that instead of producing products then trying to sell them...
Theodore Roosevelt Jr. (October 27, 1858 – January 6, 1919), often referred to as Teddy or T. R., was an American politician, soldier, conservationist...
expect to really go green. According to Harvard business professor TheodoreLevitt states "managing products" and "meeting customers' needs", "you must...
were being successfully implemented on production assembly lines. TheodoreLevitt (1972) argued that the reason the service sector suffered from inefficiency...
(literarly worldization in French), also translated as mundialization). TheodoreLevitt is often credited with popularizing the term and bringing it into the...
Public Leadership; author of more than thirty books on leadership TheodoreLevitt (1949), economist, Harvard Professor Jay W. Lorsch (1955), Louis Kirstein...
(1940-2008) - author of many books and articles on services marketing TheodoreLevitt (1925-2006) - former editor of Harvard Business Review, prolific author...
Leffingwell - office management (1910s–1940s) Paul Leonardi Harry Levinson TheodoreLevitt - marketing and globalization (1960s, 1970s) Michael Lewis Peter Lindgren...
(1940-2008) - author of many books and articles on services marketing TheodoreLevitt (1925-2006) - former editor of Harvard Business Review, prolific author...
not abortion. In 2003, Theodore Joyce argued that legalized abortion had little impact on crime, contradicting Donohue and Levitt's results ("Did Legalized...
editor and publisher. Vikram Dharma, 44/45, Indian film stunt director. TheodoreLevitt, 81, German-born former editor of the Harvard Business Review and author...
interviews by Earl Roger Kruschke (1955) Twilight of the profit motive by TheodoreLevitt (1955) Life and letters of Mary Emma Woolley by Jeannette Augustus...
theory was originally proposed in 1960 by American economist TheodoreLevitt. According to Levitt marketers should not overlook the importance of company potential...
Though there were contending solutions to resolve these problems (e.g.TheodoreLevitt's focus on customer value creation and R. Edward Feeman's stakeholder...
Albert Levitt (March 14, 1887 – June 18, 1968) was an American judge, law professor, Unitarian minister, attorney and government official. He unsuccessfully...
2012-01-12. "My Starbucks Idea". Archived from the original on 2011-06-19. "I'm Feeling Lucky": by Douglas Edwards "Marketing Myopia": by TheodoreLevitt...
Global Information