THE YES is a retail app and platform that focuses on women's fashion and clothing. Its algorithms analyze user data in order to optimize product personalization.[1][2] THE YES has headquarters in New York City and Silicon Valley, California.[3]
On June 10, 2022, THE YES was acquired by Pinterest, Inc.[4]
^"Say Yes to iOS: This New Smart Shopping App Might Help Save Retail". Vogue. 20 May 2020.
^"The Yes is Making Shopping Social Again". Elle. 31 March 2021.
^"Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook". Tech Crunch. 2019-10-21.
^"Pinterest Completes Acquisition of THE YES". Business Wire. Retrieved 2022-12-19.
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