The Thrill Can Kill was an anti-drug campaign from the motion picture industry which ran from 1987 to 1990, by the Partnership for a Drug-Free America organization. Featuring celebrities such as Pee-wee Herman, Clint Eastwood, Nancy Reagan, Bette Midler, James Woods, Olivia Newton-John, Ally Sheedy, Dudley Moore, Roy Scheider, Roseanna Arquette, and Rae Dawn Chong, the anti-drug video spots ran 38 to 90 seconds in movie theaters.[1] The campaign was promoted by First Lady Nancy Reagan, with money and talent provided by the MPAA studios.[2] The first movie to feature a spot from the campaign was the July 1987 theatrical release of Jaws: The Revenge.[1]
^ abPagano, Penny (1987-07-16). "Movie Theaters to Screen Anti-Drug Messages". Los Angeles Times. Retrieved 2020-08-30.
^"Nancy Reagan & Gary Coleman…and Clint Eastwood, Tom Selleck & Brooke Shields". Carl Anthony Online. 2011-09-23. Retrieved 2020-08-30.
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