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The Morning Star Company information


The Morning Star Company
Company typePrivate
IndustryFood products
Founded1970; 54 years ago (1970)
FounderChris J. Rufer
HeadquartersWoodland, California
Key people
Chris J. Rufer
Websitemorningstarco.com

The Morning Star Company is a Woodland, California-based agribusiness and food processing company founded in 1970.[1] The company was originally founded as a trucking outfit[2] by Chris Rufer, who remains the sole owner.[3]

Morning Star processes about 40% of the California processing tomato production, and supplies a significant portion of the U.S. industrial tomato paste and diced tomato markets.[4] It processes about 5 million tons of tomatoes each year.[5] Its factories are capable of producing over 3,000 tons of tomatoes per hour.[6] It has approximately 550 full-time employees and over 2,500 seasonal workers during harvest season. The company's revenue exceeds $1 billion per year.[7] As of October 2023, it is the global market leader in tomato processing, supplying approximately "...10% of the world’s ingredient tomato products..."[8]

Morning Star is a vertically integrated company with affiliates producing and transplanting tomato seedlings, harvesting tomatoes, and delivering them to processing factories. [7]

The company has attracted attention for its philosophy of no supervisory management,[9] described by owner/founder, Chris Rufer, as "Mission Focused Self-Management." Workers are encouraged to innovate independently, define job responsibilities themselves, and even make equipment purchasing decisions in consultation with experts.[10] Similarly, compensation is based on peer evaluations.[11] Rufer has made large donations to libertarian political candidates, backing Libertarian Party presdential nominee Gary Johnson in 2016 and donating over $250,000 to independent candidate Robert F. Kennedy Jr. in 2024.[12]

In 2013, Morning Star was listed as one of INC Magazine's Audacious Companies.[13]

  1. ^ "Morning Star Co/The - Company Profile and News". Bloomberg News.
  2. ^ Staff, Praxis (2015-06-09). "The Morning Star Company: A Praxis Business Partner". Praxis. Retrieved 2020-10-07.
  3. ^ "Morning Star's Success Story: No Bosses, No Titles, No Structural Hierarchy". Corporate Rebels. 2016-11-14. Retrieved 2020-10-07.
  4. ^ Allen, Arthur (2010-03-19). "Rotten Tomatoes". Slate. ISSN 1091-2339. Retrieved 2023-08-29.
  5. ^ "Morning Star". Tomato News.
  6. ^ gall_admin. "Join our Team – Morning Star Careers". Tomato Processing and Packing Company - Morning Star Co. Retrieved 2023-10-06.
  7. ^ a b Hamel, Gary (December 2011). "First, Let's Fire All the Managers". Harvard Business Review. Retrieved 7 April 2016.
  8. ^ gall_admin. "Tomato Processing Plant and Manufacturer - California Factories". Tomato Processing and Packing Company - Morning Star Co. Retrieved 2023-10-06.
  9. ^ Wartzman, Rick. "If Self-Management Is Such a Great Idea, Why Aren't More Companies Doing It?". Forbes. Retrieved 2023-10-06.
  10. ^ "I, Tomato: Morning Star's Radical Approach to Management". ReasonTV. Reason Foundation. 27 December 2012. Retrieved 4 January 2013.
  11. ^ Gino, Francesca; Staats, Bradley R.; Hall, Brian J.; Chang, Tiffany Y. (2013-09-26). "The Morning Star Company: Self-Management at Work". {{cite journal}}: Cite journal requires |journal= (help)
  12. ^ "2024 Presidential Candidates' Top Contributors as of May 2024". USA Today. Gannett. 20 May 2024. Retrieved 12 June 2024.
  13. ^ Buchanan, Leigh (2013-04-18). "One Company's Audacious Org Chart: 400 Leaders, 0 Bosses". Inc.com. Retrieved 2020-10-07.

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