The Mickey Mouse Theater of the Air was a 1938 musical-variety radio series for children, sponsored by Pepsodent and heard on NBC on Sunday afternoons, featuring Mickey Mouse and other characters from Walt Disney cartoons. There were a total of twenty broadcasts from the Disney Little Theater on the RKO lot from January 2 to May 15, 1938, the program was created to promote the February 1938 release of Disney's first animated feature film, Snow White and the Seven Dwarfs. In addition to Snow White featured in the second episode, the series featured other fairy tale and nursery rhyme characters, including "Mother Goose Land," "Cinderella," "King Neptune," "The Pied Piper," "The Old Woman in the Shoe" and "Old MacDonald".
The show was originally contracted with Pepsodent for thirteen weeks, but it was successful enough to be extended to a total of twenty episodes.[1]
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