For the phrase coined by Marshall McLuhan, see The medium is the message.
For the album by Marshall McLuhan, see The Medium Is the Massage (album).
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1967 book by Marshall McLuhan and Quentin Fiore
The Medium is the Massage: An Inventory of Effects
Cover of the first UK paperback edition, published by Penguin Books (1967)
Author
Marshall McLuhan
Illustrator
Quentin Fiore
Country
United Kingdom
Language
English
Subjects
History of communication Communications
Publisher
Penguin Books
Publication date
1967
Pages
157
OCLC
308404
The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam Books in 1967 and became a bestseller with a cult following. The U.K. edition was published by Allen Lane Penguin Books using cover art by Newsweek photographer Tony Rollo.
The book is 160 pages in length and composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.
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