The Ford Sunday Evening Hour is an American concert radio series sponsored by the Ford Motor Company. The hour-long program was broadcast from 1934 to 1946,[1] with a hiatus from 1942 to 1945. Later known as The Ford Symphony Hour, the program presented selections of classical music, hymns, popular ballads and well-known arias.
The series featured a rotation of different conductors, including Victor Kolar, Fritz Reiner, Wilfred Pelletier and John Barbirolli. Soloists included soprano Kirsten Flagstad, tenor Thomas Hayward, Helen Jepson, contralto Gladys Swarthout, tenor Richard Tauber, baritone John Charles Thomas (a 1936-37 regular) and Lawrence Tibbett.
For the first two seasons, programs originated from Orchestra Hall in Detroit, Michigan. Demand for seats was so great, however, that Detroit's Masonic Temple Auditorium, which had more than twice as many seats, was used beginning in the fall of 1936.[2]
^Sies, Luther F. (2014). Encyclopedia of American Radio, 1920-1960, 2nd Edition, Volume 1. McFarland & Company, Inc. ISBN 978-0-7864-5149-4. Pp. 235-236.
^"Reiner Conducts Second Ford Hour". Harrisburg Telegraph. Pennsylvania, Harrisburg. Harrisburg Telegraph. September 25, 1936. p. 21. Retrieved January 23, 2016 – via Newspapers.com.
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