Scene from one of the commercials, in which a pair of hands (similar to those of Obi-Wan Kenobi in the previous scene) open a chest and take a bottle of Cristal beer.
Agency
OMD Chile Efex
Client
CCU
Market
Chile
Language
Spanish
Media
Television
Product
Cristal
Release date(s)
December 2003
Country
Chile
The Force is with Cristal Beer[1] (Spanish: La Fuerza está con Cerveza Cristal) is a series of television commercials made for Cristal (owned by Compañía de las Cervecerías Unidas (CCU)), broadcast in Chile in December 2003 during the presentation of the movies of the Star Wars saga on Canal 13.[2][3]
^"Force is with Cristal Beer". LatinSpots. Retrieved 5 March 2024.
^Newbery, Charles (7 July 2004). "OMD Chile's product placement coup". Advertising Age. Archived from the original on 5 March 2024. Retrieved 26 February 2024.
^"Chile se consagró con el Gran Prix de Media". LatinSpots (in Spanish). 23 June 2004. Archived from the original on 26 February 2024. Retrieved 26 February 2024.
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