The Creative Counsel is a South African advertising agency founded in 2001 by school friends Gil Oved and Ran Neu-Ner.[1]
The company grew to become one of South Africa's largest advertising agencies (by staff and turnover),[2][3][4] one of South Africa's largest private first-time employers,[5][6] and South Africa's top marketing, media and advertising company.[7]
In 2015 the company was acquired by the Publicis Group in a deal estimated to be worth over R1.5-billion.[8] The sale was reported as the largest business transaction in Africa[9][10] and the largest agency buyout in South African history.[11]
^"Building South Africa's biggest advertising agency". BBC.com. Retrieved 4 February 2021.
^"Meet The Creative Counsel". The Citizen Newspaper. 3 September 2015. Retrieved 4 February 2021 – via pressreader.
^"Inspirational disruption from 2015's industry leaders". bizcommunity.com. 2 December 2015. Retrieved 4 February 2021.
^"The Creative Counsel wins Sanlam/Business Partners Entrepreneur of the Year". bizcommunity.com. 3 September 2015. Retrieved 4 February 2021.
^"Neu-Ner, Oved win 2016 EY Southern Africa World Entrepreneur Award". biznisafrica.com. 30 November 2016. Retrieved 4 February 2021.
^"Sanlam / Business Partners announces 2015 Entrepreneur of the Year". cover.co.za. 3 September 2015. Retrieved 4 February 2021.
^"Winners of Southern African AABLA 2014 announced". bizcommunity.com. 3 October 2014. Retrieved 4 February 2021.
^"Publicis Gets Creative". Financial Mail. 11 September 2015. Retrieved 4 February 2021 – via pressreader.
^"Key start-up lessons from The Creative Counsel's co-founder Ran Neu-Ner". bizconnect.standardbank.co.za. 24 January 2017. Retrieved 18 January 2021.
^"2017 National Business Awards - Ran NeuNer VIP Speaker". nationalbusinessawards.co.za. 16 November 2017. Retrieved 18 January 2021.
^"Publicis Africa Group buys Creative Counsel in record deal". marklives.com. 10 September 2015. Retrieved 18 January 2021.
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