The Association for UK Interactive Entertainment information
Non-profit trade association
The Association for UK Interactive Entertainment
Abbreviation
Ukie
Formation
1989; 35 years ago (1989)
Type
Trade association
Purpose
Supporting the UK video game industry
Location
London, England
Area served
United Kingdom
Key people
Nick Poole (CEO)
Website
ukie.org.uk
Formerly called
European Leisure Software Publishers Association (until September 2002 (2002-09))
Entertainment and Leisure Software Publishers Association (until September 2010 (2010-09))
The Association for UK Interactive Entertainment (Ukie) is a non-profit trade association for the video game industry in the United Kingdom (UK). Ukie was founded in 1989 as the European Leisure Software Publishers Association (ELSPA), then changed to Entertainment and Leisure Software Publishers Association (ELSPA) in 2002, and to its current name in 2010.
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