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Television channel
TV Derana
Country
Sri Lanka
Broadcast area
Sri Lanka
Programming
Language(s)
Sinhalese
Picture format
1080i HDTV
576i SD
Ownership
Owner
Derana Macro Entertainment (Dilith Jayaweera)
Sister channels
Ada Derana 24
FM Derana
History
Launched
11 October 2005
Links
Website
www.derana.lk
Availability
Terrestrial
UHF (Colombo)
Channel 37[1]
UHF (Kandy)
Channel 32
UHF (Nayabedda) (FTA)
Channel 32
UHF (Badulla)
Channel 31
UHF (Gongala)
Channel 31
UHF (Ratnapura)
Channel 30
UHF (Nuwara Eliya)
Channel 36
UHF
(Kalutara)
Channel 56
TV Lanka Digital TV
Channel 5
TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka. Launched on 11 October 2005,[2] it is one of the most popular television networks in the country.[3] Its main transmission tower is on the Kikilimana mountain, and coverage is extended nationwide via eight transmission towers.[4]
The channel is available on digital medium through Dialog TV, PEO TV and the OTT platform Dflix (revamp of Gluuoo). Derana broadcasts contemporary content that upholds Sri Lankan values on its "අපේ දේ රැකගෙන, අලුත් දේ අරගෙන" / “Ape De Rakagena, Aluth De Aragena” (Conserve our own and embrace the new) platforms.
The channel focuses viewers in the two premium socio-economic categorizations SEC A and SEC B.[citation needed] TV Derana is the No. 1 television channel in Sri Lanka, according to late 2021 LMRB search data.[4] The channel has maintained this position since March 2017.
TV Derana won 47 awards at the Sri Lanka Institute of Marketing Nielsen People's Awards 2020 including the "Television Channel of the Year", "Peoples Youth Choice Television Channel of the Year". TV Derana won these awards at the previous year as well including the biggest award ‘The Local Brand of the year”.[citation needed]
TV Derana also holds the all-time record for having the most programmes by one channel, in the top 10 most rated programmes.[citation needed] According to the recent LMRB research data, TV Derana has eight programmes in the top 10 including the first two programmes in the country.[5][6]
In October 2014, TV Derana was appointed the first and only Multi Channel Network (MCN) of YouTube in Sri Lanka.[7]
TV Derana became the first channel in Sri Lanka to reach one million subscribers and one billion total views in 2019.[citation needed]
^"'Derana' is born". Sunday Times. Retrieved 4 December 2019.
^"'Derana': A new TV Channel for Lankan family audiences". Sunday Times. Retrieved 4 December 2019.
^TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka. "TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka".
^ ab"Welcome to Kantar LMRB". www.lmrbint.com. Retrieved 2021-10-02.
^"Derena celebrates sixth anniversary", The Island Online, 1 October 2011
^[1], "TV Derana ranked Sri Lanka’s No. 1 TV channel"
^Editorial (2018-08-02). "Content Creators can now monetize via YouTube in Sri Lanka!". Pulse. Retrieved 2021-10-02.
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