Global InformationSyagnik Banerjee information
Syagnik Banerjee | |
|---|---|
 | |
| Nationality | Indian & American |
| Occupation(s) | Scholar, author, professor |
| Academic background | |
| Education | Presidency University, Kolkata (BSc)
International Management Institute- New Delhi(MBA) University of Rhode Island (PhD) |
| Academic work | |
| Main interests | Marketing, data science, public policy |
Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy in publications such as the Journal of Business Research,[1][2] the Journal of Public Policy and Marketing,[3] and the Harvard Business Review.[4] His works have been cited more than 800 times in academic journals.[5] He is also known for co-authoring the book M-Powering Marketing in a Mobile World.[6]
- ^ Banerjee, Syagnik; Xu, Shichun; Johnson, Scott D. (2021-06-01). "How does location based marketing affect mobile retail revenues? The complex interplay of delivery tactic, interface mobility and user privacy". Journal of Business Research. 130: 398–404. doi:10.1016/j.jbusres.2020.02.042. ISSN 0148-2963. S2CID 216458506.
- ^ Banerjee, Syagnik; Poddar, Amit (2021-06-01). "Run-of-the-Mill or Avant Garde? Identifying restaurant category positioning and tastemakers from digital geo-location history". Journal of Business Research. 130: 436–443. doi:10.1016/j.jbusres.2020.01.060. ISSN 0148-2963. S2CID 214414661.
- ^ Banerjee, Syagnik (July 2019). "Geosurveillance, Location Privacy, and Personalization". Journal of Public Policy & Marketing. 38 (4): 484–499. doi:10.1177/0743915619860137. S2CID 201333801.
- ^ Sultan, Fareena; Banerjee, Syagnik (Sy) (2018-06-12). "Enhancing Customer Insights with Public Location Data". Harvard Business Review. ISSN 0017-8012. Retrieved 2022-12-30.
- ^ "Sy Banerjee". scholar.google.com. Retrieved 2022-12-30.
- ^ Banerjee, Syagnik; Dholakia, Ruby Roy; Dholakia, Nikhilesh (2017-11-21). M-Powering Marketing in a Mobile World. Business Expert Press. ISBN 978-1-63157-004-9.