The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.[1][2]
Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design.
The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Over the years, the orange and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity.[3]
The Swoosh has appeared alongside the trademark "Just Do It" since 1988. Together, these two make up the core of Nike's brand, and has been the face of the company, with many high-profile athletes and sports teams around the world sporting the logos.[2]
^"Logos that became legends: Icons from the world of advertising". The Independent. 2008-01-04. Retrieved 13 October 2015.
^ ab"The Forbes Fab 40: The World's Most Valuable Sports Brands 2015". Forbes. 2015-10-22.
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and...
Red Swoosh was a peer-to-peer file sharing company founded by Travis Kalanick and Michael Todd in 2001. It was acquired by Akamai in 2007 for $19 million...
peer-to-peer file sharing application company, and was the co-founder of Red Swoosh, a peer-to-peer content delivery network that was sold to Akamai Technologies...
colorways. One came in navy blue with a pink Nike swoosh, while the other was wolf grey with an emerald green swoosh. In 2008, the two companies released three...
The Rainbow Swash is the common name for an untitled work by Corita Kent in the Dorchester neighborhood of Boston, Massachusetts. The rainbow design painted...
used terms are V-shaped (with variations of square-root shaped, and Nike-swoosh shaped), U-shaped, W-shaped (also known as a double-dip recession), and...
company RedSwoosh, co-founded by Travis Kalanick, providing much-needed capital to the company after the early 2000s recession. Red Swoosh was acquired...
Brands Jordan Jumpman logo Nike By You Nike Grind Nike SB Nike Vision SPARQ Swoosh Products People Bill Bowerman Jill Ker Conway Tim Cook Carolyn Davidson...
It was re-introduced in 1986 with the modern italic Nike logo with a "Swoosh" revenue on the bottom of the back of the shoe. Little has changed to the...
Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" (Same Relationship, New...
situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh. Dan Wieden, cofounder of the advertising firm Wieden and Kennedy, revealed...
and Blue Ribbon Sports was subsequently renamed Nike in 1971. Nike's "swoosh" logo, now considered one of the most valuable logos in the world, was commissioned...
Nike, Inc. posted on its official Twitter account a photo of its trademark Swoosh logo incorporated onto an AFC Richmond kit, implying that the show's production...
Women's Wear Daily. Retrieved 22 November 2018. Strasser, J. B. (1991). Swoosh: The Unauthorized Story of Nike, and the Men Who Played There. Laurie Becklund...
physical characteristics and iconography of your brand ( such as the Nike swoosh or the orange pantone of easyJet). Personality: The persona, how a brand...
as a tertiary color, with its usage restricted to the embroidered Nike swoosh on the white uniforms. Despite the wordmark change, the previous wordmarks...
purchase price of $154.4 million. On April 12, 2007, Akamai acquired Red Swoosh Inc. for an aggregate purchase price of $18.7 million. On November 3, 2008...
and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time...
on the home jersey was modified, and for the first time incorporated a "swoosh-tail" attached to the letter "s" underlining the wordmark. The road jersey...
Carolyn Davidson (graphic designer), graphic designer who designed the Nike Swoosh logo This disambiguation page lists articles about people with the same...
the series. The Air Jordan II was the first Jordan not to have the Nike swoosh on the upper, though "Nike" was stitched across the heel counter. Michael...
that modern corporate logos like "the McDonald's Golden Arches, the Nike swoosh and the Virgin autograph" are a form of viral sigil: Corporate sigils are...
original on August 15, 2012. Retrieved October 27, 2012. "Triumph of the Swoosh With a keen sense of the power of sports..." Sports Illustrasted. Retrieved...