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Swiffer
Product type
Cleaning
Owner
Procter & Gamble
Introduced
1999; 25 years ago (1999)
Markets
Worldwide
Tagline
Stop cleaning. Start Swiffering.
Website
www.swiffer.com
Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999,[1] the brand uses the "razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fifteen countries.[2]
^Capon, Noel (2009). Capon's Marketing Framework. Wessex Publishing. ISBN 978-0-9797344-6-5. Retrieved May 29, 2011.
^Colapinto, John (October 3, 2011). "Famous Names". New Yorker.
Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999, the brand uses the "razor-and-blades" business...
appeared in various commercials, including for Hanes, Jack in the Box, Chase, Swiffer, Splenda, Esurance, 1-800 Contacts, DirectTV, United Airlines, Rooms to...
an episode of The Screen Savers, Schwartz claimed to have invented the Swiffer during her days as a college intern. Schwartz has said that she receives...
in a series of Swiffer WetJet TV commercials from late 2010 into the following year. The campaign followed a series of previous Swiffer commercials using...
Other sketches: MAD News, MAD's Guide to Video Game Cheats, the Taylor Swiffer, This Day in History, Man Paints Insult on His Wife's Rear, the Asker,...
Organic Experience, Continental Airlines "Work Hard. Fly Right.", and Swiffer Sweeper campaigns. In 2002, the advertising agency N. W. Ayer & Son, which...
2022. In 2005, Devo recorded a new version of "Whip It" to be used in Swiffer television commercials, a decision they have said they regretted. During...
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Olay Old Spice Oral-B Pampers Pantene Puffs Secret Seven Seas SK-II Scope Swiffer Tampax Tide Vicks more... Related Arbora & Ausonia Joint Venture The Art...
robots that clean floors with sweeping and wet mopping functions. Some use Swiffer or other disposable cleaning cloths to dry-sweep, or reusable microfiber...
includes print advertisements for AT&T, FedEx, Venus Swimwear, Disney, Suave, Swiffer, 24 Hour Fitness and Snickers. She has appeared in magazines, including...
Organic Experience, Continental Airlines "Work Hard. Fly Right.", and Swiffer Sweeper campaigns. The Kaplan Thaler Group was founded in 1997 by Linda...
Olay Old Spice Oral-B Pampers Pantene Puffs Secret Seven Seas SK-II Scope Swiffer Tampax Tide Vicks more... Related Arbora & Ausonia Joint Venture The Art...
[page needed][self-published source?] Sitler-Elbel, Frankie (Spring 2021). From Swiffers to Swastikas: How the #tradwife movement of conventional gender roles became...
filmography of American voice actress Kari Wahlgren. Swiffer TV commercial – Mud Girl for Swiffer WetJet TableTop web series – Herself (season 2, episode...
Land Cars Land Opening Day Mater Bells Monsters University — "Mess" 2013 Swiffer Toy Story of Terror! — "Sky" Sky UK Toy Story That Time Forgot — "Sky"...
Olay Old Spice Oral-B Pampers Pantene Puffs Secret Seven Seas SK-II Scope Swiffer Tampax Tide Vicks more... Related Arbora & Ausonia Joint Venture The Art...
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