The second season of Supermodel Me aired in 2011, with the shooting location in Singapore.[1][2] The judging panel this season include Charmaine Harn, Geoff Ang, Olivier Henry, Elisabeth Gwee, Terence Lee and Lee Zhuan. Special appearances for the show included: Nadya Hutagalung, Antonia Chang, Paul Foster, Amber Chia, Deborah Henry, Rebecca Tan, Kim Robinson, Furqan Saini, Grego Oh, Gaile Lai.[3][4] The premiere of thus season was held on March 17, 2011, in Marina Bay Sands - Singapore, the event was also attended by the previous winner Evelyn Alice Leckie.[5][6]
This season also remarks Supermodel Me became the first television showout of Asia to ink a deal with popular location-based application Foursquare.[7][2][8] The collaboration saw the integration of brands such as DKNY Jeans, with followers of the branded Supermodelme game rewarded with discounts for every virtual ‘Check-In’. In this season, Refinery Media entered into a partnership with Google - YouTube to distribute Supermodelme content on its site.[9] Refinery Media also pioneered the use of “Hyperspot technology” with its integration into the show's website Supermodelme.tv, the use of “Hyperspot technology” on Supermodelme.tv allowed viewers to attain immediate information and access to whatever brands, products etc. they saw on screen while watching content on the website.[10] This season also aired for the first time in HD quality on the MYX television channel.[11][12]
This season will feature 12 contestants; four from Australia, two each from China, Singapore, Thailand, one from Indonesia, and Malaysia.[13][14][15] The prizes for this cycle were a cash prize of 20,000S$ value FEVO Mastercard and many other prizes from the sponsors.[16][17][18]
The winner was 16-year-old Avalon Hona Haloho Sinabutar from Australia.[13][14][15]
^"Model Competition Instant Hit". Campaign Asia magazine archived by Refinery Media Singapore. Retrieved May 1, 2011.
^ ab"Singapore Players". TBI ASIA archived by Refinery Media Singapore. Retrieved November 1, 2010.
^"KIX Meluncurkan SupermodelMe Pertunjukkan Nyata Paling Panas" (in Indonesian). Antara (news agency). Retrieved March 13, 2012.
^"SupermodelMeTV by Refinery Studios". senatus.net.
^"SupermodelMe Season 2 Premiere". stylefrontier.com. Retrieved March 26, 2011.
^"Online Modelling Competition Show Starts Second Season". Her World. Retrieved March 15, 2011.
^"Refinery Media to Ink Deal with Foursquare". Singapore Business Review archived by Refinery Media Singapore. Retrieved May 29, 2010.
^"Tech in Asia". Tech in Asia. Retrieved 15 November 2014.
^"Supermodelme". Refinery-media.com. Retrieved 15 November 2014.
^"In The News". Etpl.sg. Retrieved 15 November 2014.
^"Asian Fashion Takes Centerstage with New Series SupermodelMe on MYX TV". DIGITAL JOURNAL archived by Refinery Media Singapore. Retrieved February 4, 2012.
^"Lisa S. 华丽背后。Behind the scenes of SupermodelMe with Lisa S." iWeekly Trends archived by Refinery Media Singapore. Retrieved February 9, 2012.
^ abCite error: The named reference Avalon (4) was invoked but never defined (see the help page).
^ abCite error: The named reference Avalon (5) was invoked but never defined (see the help page).
^ abCite error: The named reference Avalon (6) was invoked but never defined (see the help page).
^""Bekerja Sekalian Kunjungi Saudara"" (in Indonesian). Jawa Pos. Retrieved March 11, 2012.
^"Lebih Jauh Dengan Supermodel Indonesia Avalon Haloho yang Sudah Go Internasional" (in Indonesian). dzargon.com. Retrieved June 18, 2017.
^"Cepat Bosan, Kecuali pada Belanja" (in Indonesian). Jawa Pos. Retrieved March 11, 2012.
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