"1994 Super Bowl" redirects here. For the Super Bowl that was played at the completion of the 1994 season, see Super Bowl XXIX.
Super Bowl XXVIII
Dallas Cowboys (1) (NFC) (12–4)
Buffalo Bills (1) (AFC) (12–4)
30
13
Head coach: Jimmy Johnson
Head coach: Marv Levy
1
2
3
4
Total
DAL
6
0
14
10
30
BUF
3
10
0
0
13
Date
January 30, 1994 (1994-01-30)
Stadium
Georgia Dome, Atlanta, Georgia
MVP
Emmitt Smith, running back
Favorite
Cowboys by 10.5[1][2]
Referee
Bob McElwee
Attendance
72,817[3]
Hall of Famers
Cowboys: Jerry Jones (owner), Jimmy Johnson (head coach), Troy Aikman, Charles Haley, Michael Irvin, Emmitt Smith Bills: Ralph Wilson (owner), Marv Levy (head coach), Jim Kelly, Andre Reed, Bruce Smith, Thurman Thomas
Ceremonies
National anthem
Natalie Cole
Coin toss
Joe Namath
Halftime show
The Judds (feat. Wynonna and Naomi Judd), Clint Black, Travis Tritt and Tanya Tucker
TV in the United States
Network
NBC
Announcers
Dick Enberg, Bob Trumpy, O. J. Simpson and Will McDonough
Nielsen ratings
45.5 (est. 90 million viewers)[4]
Market share
66
Cost of 30-second commercial
$900,000
Radio in the United States
Network
CBS Radio
Announcers
Jack Buck and Hank Stram
← XXVII
Super Bowl
XXIX →
Super Bowl XXVIII was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference (AFC) champion Buffalo Bills to decide the National Football League (NFL) champion for the 1993 season. The Cowboys defeated the Bills, for the second straight year, by a score of 30–13, winning their fourth Super Bowl in team history, tying the Pittsburgh Steelers and the San Francisco 49ers for most Super Bowl wins. The Buffalo Bills became the only team to both play and lose four consecutive Super Bowls (XXV, XXVI, XXVII, XXVIII) for a 0-4 franchise Super Bowl record, and as of 2023, remains the team's most recent Super Bowl appearance. The game was played on January 30, 1994, at the Georgia Dome in Atlanta. Since the 1993 regular season was conducted over 18 weeks (two byes per team), the traditional bye week between the conference championship games and the Super Bowl was not employed; the last time this had happened was before Super Bowl XXV.
This is the only time that the same two teams have met in consecutive Super Bowls. The defending Super Bowl XXVII champion Cowboys finished with a 12–4 regular season record, despite key players missing games due to injuries. The Bills were making their fourth consecutive Super Bowl appearance, but still seeking their first title, after also finishing with a 12–4 regular season record, largely through the strength of their no-huddle offense.
After trailing 13–6 at halftime, the Cowboys scored 24 unanswered points in the second half. The Bills had built their lead off of running back Thurman Thomas' 4-yard touchdown run. But just 45 seconds into the third quarter, Thomas was stripped of the ball, and Dallas safety James Washington returned the fumble 46 yards for a touchdown to tie the game. From there, Cowboys running back Emmitt Smith, who was named the Super Bowl MVP, largely took over the game. On Dallas' next possession, Smith was handed the ball seven times on an eight-play, 64-yard drive that was capped off with his 15-yard touchdown run. He later scored on a 1-yard touchdown in the fourth quarter. Overall, Smith had 30 carries for 132 yards and 2 touchdowns, while also catching 4 passes for 26 yards.
^DiNitto, Marcus (January 25, 2015). "Super Bowl Betting History – Underdogs on Recent Roll". The Linemakers. Sporting News. Archived from the original on February 4, 2015. Retrieved February 4, 2015.
^"Super Bowl History". Vegas Insider. Retrieved February 4, 2015.
^"Super Bowl Winners". National Football League. Retrieved February 4, 2015.
^"Historical Super Bowl Nielsen TV Ratings, 1967–2009 – Ratings". TVbytheNumbers. Archived from the original on February 8, 2010. Retrieved October 9, 2012.
SuperBowlXXVIII was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference...
The SuperBowl is the annual American football game that determines the champion of the National Football League (NFL). The game culminates a season that...
football games at all levels of competition. Entertainment during the SuperBowl, the annual championship game of the National Football League (NFL), represents...
time since SuperBowlXXVIII (16 years previously) that both number-one seeds have reached the SuperBowl. The Colts entered the SuperBowl off victories...
January 30, 1994, losing SuperBowlXXVIII to the Dallas Cowboys 30–13). The game was played on January 31, 1993, at the Rose Bowl in Pasadena, California...
SuperBowl XXXIII was an American football game played between the American Football Conference (AFC) champion and defending SuperBowl XXXII champion...
and a SuperBowl victory in professional football. Despite starting the 1993 season 0–2, they again defeated the Buffalo Bills in SuperBowlXXVIII, 30–13...
success. As a result, Johnson eventually left the team after their SuperBowlXXVIII win and was replaced by former University of Oklahoma head coach Barry...
The SuperBowl Most Valuable Player Award, or SuperBowl MVP, is presented annually to the most valuable player of the SuperBowl, the National Football...
The SuperBowl is the annual league championship game of the National Football League (NFL) of the United States. It has served as the final game of every...
had each network having one SuperBowl telecast of the first three games as part of the package. The fourth SuperBowl (XXVIII) was up for a separate sealed...
SuperBowl XXI was an American football game between the American Football Conference (AFC) champion Denver Broncos and the National Football Conference...
SuperBowl XXXVI was an American football game between the National Football Conference (NFC) champion St. Louis Rams and the American Football Conference...
Bengals, who met in SuperBowl XVI and SuperBowl XXIII; and the Cowboys and Buffalo Bills, who met in SuperBowl XXVII and SuperBowlXXVIII and are the only...
replacing the Plan B system instituted in 1989. The season ended with SuperBowlXXVIII when the Dallas Cowboys defeated the Buffalo Bills 30–13 for the second...
favorite, he was a Pro Bowl selection in 1984, played in SuperBowlXXVIII and SuperBowl XXX, and was on the Cowboys' roster for SuperBowl XXVII. He played...
others being Super Bowls XVII, XXV, XXVIII, XXXIV, and XXXVI) and the last to be played at Qualcomm Stadium, which previously hosted SuperBowl XXII (then...
SuperBowl IV was an American football game played on January 11, 1970, at Tulane Stadium in New Orleans, Louisiana. It was the fourth and final AFL–NFL...
The SuperBowl curse is a phrase that refers to phenomena that may occur in the National Football League (NFL) where the team whose stadium will host the...
85. Reed helped lead the Bills to four consecutive Super Bowls, SuperBowl XXV to SuperBowlXXVIII, losing all of them. At the time of his 2001 retirement...
SuperBowl XLIII was an American football game between the American Football Conference (AFC) champions Pittsburgh Steelers and the National Football Conference...
offensive coordinator during their consecutive SuperBowl victories in SuperBowl XXVII and SuperBowlXXVIII. In addition to his assistant coaching, Turner...
for the Dallas Cowboys and Tampa Bay Buccaneers. He won SuperBowl XXVII and SuperBowlXXVIII, both over the Buffalo Bills. He played college football...
SuperBowl XXIX was an American football game between the American Football Conference (AFC) champion San Diego Chargers and the National Football Conference...
straight SuperBowl, where they faced the Dallas Cowboys in a rematch of the previous season's SuperBowl. However, just like with the previous SuperBowl, the...
city's bid for the 2012 Summer Olympics in the same vein that awarding SuperBowlXXVIII to the city of Atlanta may have assisted the prospects of Atlanta's...
Global Information