"1967 Super Bowl" redirects here. For the Super Bowl that was played at the completion of the 1967 season, see Super Bowl II.
"SB I" redirects here. For other uses, see SBI.
Super Bowl I
Kansas City Chiefs (AFL) (11–2–1)
Green Bay Packers (NFL) (12–2)
10
35
Head coach: Hank Stram
Head coach: Vince Lombardi
1
2
3
4
Total
KC
0
10
0
0
10
GB
7
7
14
7
35
Date
January 15, 1967 (1967-01-15)
Stadium
Los Angeles Memorial Coliseum, Los Angeles, California
MVP
Bart Starr, quarterback
Favorite
Packers by 14[1][2]
Referee
Norm Schachter
Attendance
61,946[3]
Hall of Famers
Chiefs: Lamar Hunt (owner), Hank Stram (head coach), Bobby Beathard (personnel administrator), Bobby Bell, Buck Buchanan, Len Dawson, Johnny Robinson, Emmitt Thomas Packers: Vince Lombardi (head coach/general manager), Herb Adderley, Willie Davis, Forrest Gregg, Paul Hornung, Henry Jordan, Jerry Kramer, Ray Nitschke, Dave Robinson, Bart Starr, Jim Taylor, Willie Wood
Ceremonies
National anthem
Marching bands from the University of Arizona and Grambling College
Coin toss
Norm Schachter
Halftime show
Al Hirt, and marching bands from the University of Arizona and Grambling College
TV in the United States
Network
CBS and NBC
Announcers
CBS: Ray Scott, Jack Whitaker, and Frank Gifford NBC: Curt Gowdy, Paul Christman
Nielsen ratings
CBS: 22.6 (est. 26.75 million viewers) NBC: 18.5 (est. 24.43 million viewers) (Total: 51.18 million viewers)[4]
Market share
CBS: 43 NBC: 36 (Total: 79)[4]
Cost of 30-second commercial
$42,000 (Both CBS and NBC)
Radio in the United States
Network
CBS Radio and NBC Radio
Announcers
CBS: Jack Drees, Tom Hedrick NBC: Jim Simpson, George Ratterman
Super Bowl
II →
The first AFL–NFL World Championship Game (known retroactively as Super BowlI and referred to in contemporaneous reports, including the game's radio broadcast, as the Super Bowl)[5] was an American football game played on January 15, 1967, at the Los Angeles Memorial Coliseum in Los Angeles, California. The National Football League (NFL) champion Green Bay Packers defeated the American Football League (AFL) champion Kansas City Chiefs by the score of 35–10.
Coming into the game, billed by some as the "supergame",[6][7] considerable animosity existed between the AFL and NFL, thus the teams representing the two rival leagues (Kansas City and Green Bay, respectively) felt additional pressure to win. The Chiefs posted an 11–2–1 record during the regular season, and defeated the Buffalo Bills 31–7 in the AFL Championship Game. The Packers finished the regular season at 12–2 and defeated the Dallas Cowboys 34–27 in the NFL Championship Game. Many sportswriters and fans believed any team in the older NFL was vastly superior to any club in the upstart AFL, and so expected Green Bay would blow out Kansas City.[8][9]
The first half of Super Bowl I was competitive, as the Chiefs outgained the Packers in total yards, 181–164, and kept pace with Green Bay by posting a 14–10 score at halftime. Early in the third quarter, Green Bay safety Willie Wood intercepted a pass and returned it 50 yards to the 5-yard line.[10][11][12] The turnover sparked the Packers to score 21 unanswered points in the second half. Green Bay quarterback Bart Starr, who completed 16 of 23 passes for 250 yards and two touchdowns, with one interception, was named MVP.
As NBC and CBS had held the rights to nationally televise AFL and NFL games, respectively, it was decided that both networks were allowed to televise the game.[13] The game remains the only Super Bowl to have been simulcast in the United States by two of the "Big Three" broadcast companies, though Super Bowl LVIII was simultaneously broadcast on CBS and its sister network Nickelodeon on February11, 2024.[14]
^DiNitto, Marcus (January 25, 2015). "Super Bowl Betting History – Underdogs on Recent Roll". The Linemakers. Sporting News. Archived from the original on February 4, 2015. Retrieved February 4, 2015.
^"Super Bowl History". Vegas Insider. Archived from the original on February 4, 2015. Retrieved February 4, 2015.
^"Super Bowl Winners". NFL.com. Archived from the original on January 7, 2019. Retrieved February 4, 2015.
^ abCite error: The named reference tvbythenumbers.com was invoked but never defined (see the help page).
^MacCambridge, Michael (February 4, 2011). "Five myths about the Super Bowl". The Washington Post. Archived from the original on January 21, 2016. Retrieved January 15, 2016.
^"San Francisco awarded Super Bowl 50". Chicago Tribune. Reuters. January 24, 2021. Retrieved March 6, 2024.
^"Watch Super Coverage of the Super Bowl on NBC-TV...the Full-Color Network". Daily News. January 11, 1967. p. 15. Retrieved March 6, 2024 – via Newspapers.com.
^Felser, Larry (2008). Birth of the New NFL: How the 1966 NFL/AFL Merger Transformed Pro Football. Guilford, CT: Lyons Press. p. 31. ISBN 978-1-59921-762-8.
^Gruver, Ed (1997). The American Football League: A Year-by-Year History, 1960–1969. Jefferson, NC: McFarland. p. 218. ISBN 0-7864-0399-3.
^Kuechle, Oliver E. (January 16, 1967). "Interception vital". Milwaukee Journal. p. 15, part 2. Archived from the original on March 7, 2016. Retrieved January 13, 2016.
^"Wood's steal changed our plans: Stram". Milwaukee Sentinel. UPI. January 16, 1967. p. 1, part 2. Archived from the original on March 7, 2016. Retrieved January 13, 2016.
^Clines, Frank (August 3, 1989). "Wood shrugs off interception". Milwaukee Journal. p. 6C. Archived from the original on March 7, 2016. Retrieved January 13, 2016.
^"Football's Super Bowl scheduled Jan. 15 at Los Angeles". Lewiston Morning Tribune. (Idaho). December 14, 1966. p. 10. Archived from the original on June 28, 2019. Retrieved November 6, 2017.
^Seitz, Loree (August 1, 2023). "CBS Sports and Nickelodeon to Host Kid-Focused Alternative Super Bowl Telecast". TheWrap. Retrieved August 1, 2023.
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