Subvertising information

Subvertising (a portmanteau of subvert and advertising) is the practice of making spoofs or parodies of corporate and political advertisements.^[1] The cultural critic Mark Dery coined the term in 1991.^[2] Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction.^[3] According to author Naomi Klein, subvertising offers a way of speaking back to advertising, ‘forcing a dialogue where before there was only a declaration.’^[4] They may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner.^[5]

A subvertisement can also be referred to as a meme hack and can be a part of social hacking, billboard hacking or culture jamming.^[6] According to Adbusters, a Canadian magazine and a proponent of counter-culture and subvertising, "A well-produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance, with the apparent aim of cutting through the 'hype and glitz of our mediated reality' to reveal a 'deeper truth within'.^{[citation needed]}

Subvertising is a type of advertising hijacking (détournement publicité), where détournement techniques developed in the 1950s by the French Letterist International and later used by the better-known Situationist International have been used as a contemporary critical form to re-route advertising messages.

^ Barley, Alexander (May 21, 2001). "Battle of the image". New Statesman. Retrieved 2010-12-09.
^ Dekeyser, Thomas (2020-08-09). "Dismantling the advertising city: Subvertising and the urban commons to come". Environment and Planning D: Society and Space. 39 (2): 309–327. doi:10.1177/0263775820946755. ISSN 0263-7758.
^ Dery, Mark (1993). Culture Jamming: Hacking, Slashing, and Sniping in the Empire of Signs. New York: Open Media.
^ Klein, Naomi (8 May 1997). "Subvertising: Culture jamming reemerges on the media landscape". The Village Voice.
^ Bonner, Matt; Raoul, Vyvian (2022-11-28). "Subvertising: Sharing a Different Set of Messages". The Commons Social Change Library. Retrieved 2023-03-02.
^ "Clearing the Mindscape". Adbusters. March 4, 2009. Archived from the original on September 27, 2011. Retrieved 2010-12-09.

[state-1] Barley, Alexander (May 21, 2001). "Battle of the image". New Statesman. Retrieved 2010-12-09.

[2] Dekeyser, Thomas (2020-08-09). "Dismantling the advertising city: Subvertising and the urban commons to come". Environment and Planning D: Society and Space. 39 (2): 309–327. doi:10.1177/0263775820946755. ISSN 0263-7758.

[3] Dery, Mark (1993). Culture Jamming: Hacking, Slashing, and Sniping in the Empire of Signs. New York: Open Media.

[4] Klein, Naomi (8 May 1997). "Subvertising: Culture jamming reemerges on the media landscape". The Village Voice.

[5] Bonner, Matt; Raoul, Vyvian (2022-11-28). "Subvertising: Sharing a Different Set of Messages". The Commons Social Change Library. Retrieved 2023-03-02.

[6] "Clearing the Mindscape". Adbusters. March 4, 2009. Archived from the original on September 27, 2011. Retrieved 2010-12-09.

Subvertising information

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Subvertising

Culture jamming

Billboard Utilising Graffitists Against Unhealthy Promotions

Billboard hacking

Do it yourself

Transgressive art

Graffiti

Meme hack

Kaws

Parody

Brandalism

Banksy

Islamic graffiti

Consumerism

Artivism

Bristol underground scene

Ecotage

Czech Dream

Flyposting

Book of the SubGenius

Subversion

Right to repair

Punk ideologies

Vandalism

Spike Jonze

Affluenza

Anti-consumerism
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