Strawberry generation (Chinese: 草莓族; pinyin: Cǎoméi zú; or 草莓世代; cǎoméi shìdài)[1] is a Chinese-language neologism used in Taiwan for Taiwanese people born from 1990s onwards who "bruise easily" like strawberries – meaning they cannot withstand social pressure or work hard like their parents' generation; the term refers to people who are perceived as insubordinate,[2] spoiled, selfish, arrogant, and sluggish in work.[3]
The term arises from the perception that members of this generation have grown up being overprotected by their parents and in an environment of stability, in a similar manner to how strawberries are grown in protected greenhouses and command a higher price compared to other fruits. The term gained prominence in the Taiwanese press, as it could be a way to designate a rising demographic or psychographic in terms of consumer behavior.
^Rachel. "The Strawberry Generation". sex.ncu.edu.tw. National Central University Center for the Study of Sexuality. Retrieved 1 July 2016.
^Schott, Ben (30 November 2008). "Strawberry Generation". Schott's Vocab (column). The New York Times.
^"Strawberry generation". People's Daily Online. 7 January 2010.
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