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Straube Piano Company information


Straube Piano Company
IndustryPianos
Founded1895 Edit this on Wikidata
FounderWilliard Naramore Van Matre, Sr.
William Straube
HeadquartersHammond, Indiana,
Downers Grove, Illinois
Area served
North America
ProductsPianos

The Straube Piano Company (1895–1937) and its successor Straube Pianos Inc. (1937–1949) were American piano manufacturers of uprights, grands, players, and reproducing grands.

Straube was a prominent manufacturer during the golden age of piano making, roughly 1875 to 1932, when pianos had few competitors for home entertainment. The company's own golden era ran from about 1904 to 1935, when it flourished as an innovator of player pianos, grew into a high-volume producer of premium and affordable pianos, and earned acclaim for its concert grands.

Straube Piano Company developed influential business models based on innovative management, promotion, advertising, and pricing. Its company executives and plant superintendents, particularly E.R. Jacobson (president) and William G. Betz (superintendent and inventor/innovator), held leadership roles in industry organizations. The company produced premium pianos under the Straube name, but also manufactured high-quality, generally lower-priced pianos under the Hammond, Gilmore, and Woodward brands. It distributed all models nationally, and its players internationally, particularly in Australia.

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