Spotify Wrapped is a viral marketing campaign by Spotify. Released annually since 2016, every early December, the campaign allows Spotify users to view a compilation of data about their activity on the platform over the past year and invites them to share it on social media.
Spotify Wrapped typically includes the five musicians a user has listened to most often, the songs which they have listened to most, and their favourite music genres. Producers of content on the platform also have access to a version of Spotify Wrapped, which includes the number of times their content has been streamed that year. In addition to individualized data, Spotify Wrapped also includes information about activity on the Spotify platform as a whole. While Spotify Wrapped is commonly referred to as an annual collection of data, only activity from January 1st to an unknown date in the last 2 months is counted for any given year.
Spotify Wrapped is shared widely on social media each year and has led millions of people to promote Spotify on their social media accounts. Its release in early December each year or the ending of November, generally accompanied by billboards and television advertisements, has historically correlated with a boost to Spotify's app store ranking. The marketing campaign has been both praised and criticized for effectively providing Spotify with free advertising and has been discussed in connection with broader questions about data and Spotify's use of it. Commentators have also analyzed the effects of Spotify Wrapped on the music industry and contrasted it with offerings by other streaming services.
SpotifyWrapped is a viral marketing campaign by Spotify. Released annually since 2016, every early December, the campaign allows Spotify users to view...
clips") would be coming to Spotify, along with "Spotify Originals" content. In December 2015, Spotify debuted SpotifyWrapped, a program that creates playlists...
Hottest 100 countdown in Australia. "Dream SMP" was listed as a genre in SpotifyWrapped in late 2021. The genre encompasses fan-created music about the events...
across 80+ countries. Spotify started its viral marketing campaign SpotifyWrapped in 2016. The campaign was designed to promote Spotify by encouraging people...
talent being recognized." Roan was Olivia Rodrigo's top artist on her SpotifyWrapped for 2023, and Roan features background vocals on three tracks of Rodrigo's...
in 2006 SpotifyWrapped, viral marketing campaign by SpotifyWRAP (Florida), defunct Central Florida, USA radio station, which held the WRAP call sign...
die "Deine Schuld"-Sängerin, Bravo (in German) (29 November 2023). SpotifyWrapped 2023, Vogue (German edition) Overwien, Bernd (17 November 2023). Ayliva...
the original on 31 January 2022. Retrieved 6 June 2024. "Spotify unveils 2022's SpotifyWrapped stats: Arijit Singh, Sidhu Moosewala, Pritam come on top"...
Rahman, BTS, and more top SpotifyWrapped India 2021". Arijit Singh, Pritam, A.R. Rahman, BTS, and more top SpotifyWrapped India 2021 | Bandwagon | Music...
from the original on January 2, 2024. Retrieved January 2, 2024. "SpotifyWrapped Live Indonesia 2023 Winner List". December 1, 2023. Retrieved December...
received "thirty or forty million listeners a month" via a message for SpotifyWrapped. Horowitz has stated otherwise, citing Hawley's mental illness as a...
Collectors and Joy Division. On 30 November 2023, Albanese posted his SpotifyWrapped to his Instagram story, indicating his top artists to be Lana Del Rey...
Malone (November 29, 2023). "Taylor Swift Beats Out Bad Bunny in 2023's SpotifyWrapped". The New York Times. Archived from the original on December 24, 2023...
December 2023. "Burna Boy most streamed artist in Sub-Saharan Africa- SpotifyWrapped 2023". Daily Post Ng. 1 December 2023. Retrieved 1 December 2023. "No...
April 2023. Retrieved 23 April 2023. Savage, Mark (30 November 2022). "SpotifyWrapped: Harry Styles had the most-streamed song of 2022". BBC. Archived from...
her X (formerly Twitter) account since 2020. Her artist message on SpotifyWrapped in November 2023 included a mention of a new album to be released before...
Anindita (29 November 2023). "Arijit Singh tops most-streamed artist on SpotifyWrapped 2023. See full list". India Today. Retrieved 30 November 2023. "Best...
Kaleb J were included in the list of 5 outstanding young musicians of SpotifyWrapped 2021. In May 2022, Tiara started her first concert tour, entitled Bahaya...
music video on AFM Records' YouTube channel. In Orden Ogan's 2023 SpotifyWrapped Artist Message, Levermann announced to followers that a new album titled...
Teddy (10 December 2021). "Mori Calliope Shows Impressive Numbers on 'SpotifyWrapped'". Anime Corner. Archived from the original on 29 December 2023. Retrieved...
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