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Spirit of London Awards
Abbreviation
SOLA
Formation
2009
Type
Youth Awards and Youth Movement
Purpose
"To break the imbalance of the way young people are portrayed in the media by rewarding the best young people of the UK who often get ignored"
Headquarters
Cambridge House, London
Location
1 Addington Square London SE5 0HF
Region served
England
Official language
English
Managing Director
Gary Trowsdale
Parent organization
Damilola Taylor Trust
Affiliations
Damilola Taylor, PlayStation, Barclays, Working Links, Choice FM, Candy Store, AEG, Rio Ferdinand, Kids Company, British Youth Council, Kiss 100 London, The Sun (United Kingdom), SB.TV, Endz 2 Endz Magazine
Website
spiritoflondonawards.com
The Spirit of London trophy
The Spirit of London Awards is an awards ceremony that awards young people for their talent across London and the UK, in the arts, media, sport, campaigning and education. The project was created by the Damilola Taylor Trust[1] in 2009 as a way of addressing the imbalance young people are portrayed by the national media by creating a Community Oscars for young people to rival the MOBO Awards and the BAFTAs. SOLA is also a youth movement aimed at decreasing crime by young people, decreasing poverty and ensuring every young person reaches their potential. They do this by working in conjunction with the Greater London Authority, local government and Parliament.[2]
Supporters include David Cameron PM, Frank Warren, Leona Lewis, Brooke Kinsella, Noel Clarke, Diversity, Boris Johnson and Rio Ferdinand. It is supported by Barclays, The Sun, Team GB, Kiss 100, Working Links, PlayStation[3] and many other organizations[4] and companies.[5]
The first Spirit of London Awards was held on 27 November 2009, at the Alexander Palace in London.[6] The second awards took place 27 November 2010, at The O2 Arena IndigO2 in London. The 2011 awards took place at the Royal Albert Hall on 20 November 2011[7] and the 2012 awards took place on 10 December 2012 at The O2 Arena.[needs update]
Before each awards night there is a reception at 10 Downing Street so the short-listed nominees can meet the Prime Minister of the United Kingdom. The Prime Ministers to have greeted and congratulated the nominees so far are Gordon Brown and David Cameron.
^Luke Jacobs. "Youngsters shortlisted in annual Spirit of London Awards – Politics". London 24. Retrieved 18 December 2015.
^"SB.TV x Spirit of London Awards in association with PlayStation – VIP event giveaway competition – SBTV". Sbtv.co.uk. 26 November 2012. Retrieved 18 August 2016.
^"Tickets | Find, Win & Buy – CAPITAL Xtra". Choice-fm.co.uk. Retrieved 18 December 2015.
^"Spirit of London awards". Workinglinks.co.uk. Retrieved 18 December 2015.
^"Mayor praises young achievers at Spirit of London Awards". london.gov.uk. Archived from the original on 24 August 2012. Retrieved 1 December 2012.
^"Royal Albert Hall provides the Hall free of charge for Spirit of London Awards". royalalberthall.com. Archived from the original on 10 November 2011. Retrieved 1 December 2012.
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