This article is about swimwear maker Speedo International. For North American licensee Speedo USA, see Warnaco Group. For the clothing style, see swim briefs. For other uses, see Speedo (disambiguation).
Speedo International Limited
Company type
Private
Industry
Textile
Footwear
Predecessor
Danomic Investments Ltd.
Founded
1914; 110 years ago (1914) in Sydney, Australia
Founder
Alexander MacRae
Fate
Acquired
Headquarters
Nottingham
,
United Kingdom
Area served
Worldwide
Key people
Andrew Rubin (CEO)
Products
Swimsuits
Sportswear
Flip-flops
Parent
Pentland Group
Website
www.speedo.com
Footnotes / references [1]
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.
Founded in Sydney in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches.[2] The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence,[3] which had acquired prior licensee Warnaco Group in 2013. In January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval.[4]
In accordance with its Australian roots, Speedo uses a boomerang as its symbol.[5] Due to its success in the swimwear industry, the word "Speedo" has become a generic trademark for racing bathing suits.
^"Speedo International Limited: Private Company Information". BusinessWeek. Bloomberg L.P. Archived from the original on 22 April 2008. Retrieved 15 January 2011.
^"Speedo". Speedo.com. Warnaco Group, Inc.
^Warnaco (2010). "2009 Annual Report on Form 10-K" (pdf). Warnaco 2009 Annual Report: 1–3.
^"Speedo International Parent Company buys Speedo North America for $170 Million". Swimswam. 9 January 2020. Retrieved 10 January 2020.
^Naughton, Keith (20 June 2008). "Speedo: Making a Splash". Newsweek. Retrieved 29 December 2018.
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