British television and cinema advertisement launched by Toshiba
Space Chair
a frame from Space Chair
Agency
Grey London
Client
Toshiba
Language
English
Running time
60 seconds
Product
Regza SD LCD television Satellite T130 laptop computer
Release date(s)
November 16, 2009 (2009-11-16)
Directed by
Andy Amadeo
Production company
Hungry Man
Produced by
Matt Buels
Country
United Kingdom
Budget
£3,000,000 (campaign)
Preceded by
Time Sculpture
Official website
http://www.toshiba.co.uk/innovation
Space Chair is a British television and cinema advertisement launched by Toshiba in 2009 to promote its Regza SD LCD televisions. The 60-second piece, following the launch of an armchair into near space attached to a weather balloon, is the second in the "Projects" campaign, following on from Time Sculpture. The launch, which reached 98,268 feet (29,952 m), set a world record for Highest High-Definition Television Commercial. Space Chair premiered on European and Japanese television on 16 November 2009.
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