South African Audience Research Foundation information
Research organization
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SAARF
Founded
December 4, 1974 (1974-12-04)
Purpose
Direct and publish media audience and product/brand research
Location
Bryanston, Gauteng (City of Johannesburg Metropolitan Municipality), South Africa
Website
saarf.co.za
Formerly called
South African Advertising Research Foundation
The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.[1]
It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).[1][2][3]
It is primarily known for its research surveys AMPS, RAMS and TAMS[4][5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).[6]
^ ab"SAARF Website". Retrieved 17 September 2013.
^"SAARF changes name, retains acronym". Retrieved 23 September 2013.
^"SAARF has had a name change". Retrieved 23 September 2013.
^"Do we need SAARF? Yes!". Retrieved 23 September 2013.
^"Traversing South Africa's media research landscape". 7 August 2013. Retrieved 23 September 2013.
^"Government Communications: SAARF (2002)". Retrieved 23 September 2013.
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